“…It is known that people with low socio-economic status and health literacy tend to participate less in screening programmes (Bennett, Chen, Soroui, & White, 2009;Berkman, Sheridan, Donahue, Halpern, & Crotty, 2011;Dobbins, Simpson, Oldenburg, Owen, & Harris, 1998;Dryden, Williams, McCowan, & Themessl-Hube, 2012;Guerra, Krumholz, & Shea, 2005;Kobayashi, Wardle, & Von Wagner, 2014;White, Chen, & Atchison, 2008). Different reasons have been suggested, such as invitational materials being difficult to understand (Kobayashi et al, 2014). Other more general explanations are that people with lower socio-economic status and/or inadequate health literacy also have lower perceived self-efficacy (Berkman et al, 2011;Norman & Conner, 1993) or lower patient activation (Greene & Hibbard, 2012;Rademakers, Nijman, Brabers, de Jong, & Hendriks, 2014), as well as typical beliefs and values about screening and health behaviours (Wardle, McCaffery, Nadel, & Atkin, 2004), which may all hinder engagement with health screening.…”