The right strategy for you: Using the preferences of beef farmers to guide biosecurity recommendations for on-farm management of endemic disease

Fountain, Jake; Hernández‐Jover, Marta; Manyweathers, Jennifer; Hayes, Lynne; Brookes, Victoria

doi:10.1016/j.prevetmed.2022.105813

Cited by 2 publications

(1 citation statement)

References 54 publications

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“…Therefore, the farmer did not face any long-term biosecurity risks, and the short-term risks were not sufficient to justify putting measures in place from which a temporary benefit would be gained from, and alongside, a substantial pay-out. This supports the notion that comprehending the long-term monetary savings provided by preventative measures motivates farmers to implement biosecurity measures [ 4 , 50 ]. Vets reported that the long-term benefits and cost-effectiveness of biosecurity measures were often difficult to portray to cattle farmers, especially when farmers could not visibly see the immediate effects of a measure, and therefore would not “ Trust ” the vets’ advice.…”

Section: Discussionsupporting

confidence: 75%

Factors within A Veterinarian-Cattle Farmer Relationship That May Impact on Biosecurity Being Carried out on Farms: An Exploratory Study

Grant

Buchanan

2023

Veterinary Sciences

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Veterinarians (vets) appear to be one of the main gateways to biosecurity information for cattle farmers, and therefore are likely to affect the implementation of these measures. The aim of this study was to explore factors within the vet–farmer relationship that may impact on biosecurity being carried out on cattle farms in England. Interviews were conducted with cattle farmers and large-animal vets, with a focus on individuals deemed to implement good levels of biosecurity or those working with said individuals. The questions explored how each stakeholder felt the communication occurred between the groups and the perceived consequential influence each had on the other. Inductive Thematic analysis was used to explore participants’ experience of vet–farmer interactions with a focus on areas of reciprocity between the two groups. Five primary themes were identified. Factors within the vet–cattle farmer relationship, such as trust and familiarity, which were interconnected with time spent with each other, appeared to influence the uptake of biosecurity measures on cattle farms. These factors purportedly impacted the ability of vet–farmer pairs to have cooperative discussions and enter into shared decision-making. In order to enhance animal and human health and welfare, these relationship factors might be key to the development of sustainable optimisation frameworks.

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Section: Discussionsupporting

confidence: 75%

Factors within A Veterinarian-Cattle Farmer Relationship That May Impact on Biosecurity Being Carried out on Farms: An Exploratory Study

Grant

Buchanan

2023

Veterinary Sciences

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Understanding biosecurity behaviors of Australian beef cattle farmers using the ten basic human values framework

et al. 2023

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IntroductionOn-farm biosecurity is an essential component of successful disease management in the beef cattle industry on an individual, regional, and national level. Participation in mandatory or voluntary assurance schemes, knowledge and trusted relationships have all been demonstrated to contribute to the development of behaviors that promote biosecurity. However, compliance with rules, socio-psychological relationships and knowledge-seeking behavior are all contingent upon the motivations and beliefs of the individual. It is widely accepted that the motivations and beliefs of all cultures can be defined by ten basic values (Self-direction, Stimulation, Hedonism, Achievement, Power, Security, Conformity, Tradition, Benevolence and Universalism). In this study, we use the ten basic values to characterize the on-farm biosecurity behaviors of Australian beef farmers to facilitate the identification of interventions that are most likely to align with producer motivations and therefore, more likely to result in wider adoption of effective on-farm biosecurity.MethodsSemi-structured interviews were conducted with 11 Australian beef farmers to discuss the reasons behind decisions to alter or implement biosecurity practices in response to endemic diseases. Thematic analysis was used to identify the motivations, opportunities, and capability of biosecurity behaviors. The ten basic human values were used to characterize these behaviors and inform enablers and barriers to biosecurity adoption.Results and discussionBenevolence and Self-direction, relating to self-transcendence and an openness to change, were the principal values associated with good biosecurity behaviors. This suggests that farmers will be receptive to education strategies that communicate the actual risk of disease in their area, the impact of disease on animal welfare, and the ability for on-farm biosecurity to mitigate these impacts. Farmers also expressed values of Security which entrenched behaviors as common practice; however, in some cases the Security of trusted relationships was identified as a potential barrier to behavior change. Overall, values associated with biosecurity behaviors were found to align with values that are most important for social cohesion, suggesting that collaborative disease efforts between industry stakeholders and farmers are likely to succeed if designed with these values in mind.

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The right strategy for you: Using the preferences of beef farmers to guide biosecurity recommendations for on-farm management of endemic disease

Cited by 2 publications

References 54 publications

Factors within A Veterinarian-Cattle Farmer Relationship That May Impact on Biosecurity Being Carried out on Farms: An Exploratory Study

Factors within A Veterinarian-Cattle Farmer Relationship That May Impact on Biosecurity Being Carried out on Farms: An Exploratory Study

Understanding biosecurity behaviors of Australian beef cattle farmers using the ten basic human values framework

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