The Rhetorical Analysis of Business Speech: Unresolved Questions

Cyphert, Dale

doi:10.1177/0021943610370577

Cited by 23 publications

(15 citation statements)

References 77 publications

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“…In organization studies, there is a tendency to view rhetoric in a pejorative sense [50], for example, if it is used with the purpose of obfuscating or misdirecting others, while in communication studies rhetoric is seen as the core of everyday interaction and communication. Academic research on corporate narrative reporting highlighted the presence of the persuasion element within corporate communication, in particular regarding social and environmental disclosure.…”

Section: Social Accounting Communication and The Use Of Rhetoric During A Crisismentioning

confidence: 99%

Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

et al. 2021

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The current dramatic context of COVID-19 has urged academics and practitioners to tackle the topic of the pandemic not only regarding its medical side but from the perspective of social sciences, accounting and accountability as well. In this sense, our paper moves from the pivotal work of Higgins and Walker (2012) and Merkl-Davies and Brennan (2017) and tries to trace the use and the extent of accounting communication by companies during the peculiar context of the pandemic. Considering the nature of the elements to be evaluated, we applied a manual content analysis, a more suitable technique than software to capture subjective and emotional elements. Among the main preliminary results of the paper, the volume and the importance of emotional content come to the surface, such as self-assessment and emotional tone. The paper confirms the important role of rhetorical analysis in understanding the quality and the meaning of the information provided by companies and contributes to the stream of Critical Discourse Analysis (CDA) studies on corporate reporting.

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Section: Social Accounting Communication and The Use Of Rhetoric During A Crisismentioning

confidence: 99%

Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

et al. 2021

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“…Considering what is known about who can be charismatic and what charismatic speakers can achieve with their skills, still relatively little is known about how charismatic speech manifests itself in the speech signal and how signal parameters have to change in order to make a speaker sound more charismatic in the ears of listeners. Researchers with backgrounds in rhetoric, management, and (social) psychology have shed some light on these questions in the recent past, e.g., [11][12][13][14][15][16]. However, the descriptive rhetorical labels they work withsuch as "rich", "animated", "fluent", and "durable"are hard to operationalize and replicate experimentally, and their instructive value for trainers and learners of charismatic speech is strongly limited, see [17] for an example.…”

Section: Introductionmentioning

confidence: 99%

The acoustic fingerprint of a charismatic voice - Initial evidence from correlations between long-term spectral features and listener ratings

Niebuhr¹,

Skarnitzl²,

Tylečková³

2018

Speech Prosody 2018

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What makes a charismatic speaker? The present study extends this question into the prosodic dimension of voice quality. We analyzed various F0, LTAS and LTF long-term spectral characteristics from 12 L2 speakers of English who were recorded while giving entrepreneurial speeches. The results of the acoustic analysis were correlated with indirect judgments of the entrepreneurs' charismatic performances by 98 listeners. The correlations we found replicate previous findings in that a larger F0 range and a higher/lower F0 level are beneficial for a male/female speaker's perceived charisma. Moreover, LTAS settings that are indicative of a fuller and less breathy voice also led to higher speaker charisma ratings. The same applies to LTF settings that are indicative of a larger body or vocaltract size. The findings are discussed with respect to their implications for measuring and training charismatic speech, traditional rhetoric statements and the definition of charisma.

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“…In turn, this sets the emotional antecedent of the process of construction of meaning between the speaker and his/her audience during a speech. This delicate but relevant aspect should be taken into consideration when the ESP academic or practitioner arranges a public speaking course [53]. Drawing from the professional role, we believe that this type of antecedent is different from both the actual emotion that the speaker feels right before starting a speech and that may influence the outcome of it (on this matter literature has widely explored the issue of public speaking as a fearful social situation, and of emotion regulation behaviours aimed at reducing anxiety and the occurrence of fearful thoughts experienced by the speaker while performing the actual speech [1][2][3][4]54]) and the traditional rhetorical appeal to emotion that speakers use to win their audience over.…”

Section: Resultsmentioning

confidence: 99%

Business Communication and Public Speaking in the ESP Domain: Some Considerations

Zanola¹

2016

lls

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The aim of this paper relates to the implications of introducing Public Speaking as a specific English for Purposes (ESP) domain in teaching and learning Business Communication (BC). Background literature on this topic provides a useful frame for understanding and justifying the origins of the subject and the arena in which studies on public speaking in business English then emerged. In addition to that, an overview of the business workplace skills required by corporate communities at present demonstrates that public speaking in the teaching and learning of English for Business Purposes cannot be ignored. The study underlines the strong need for a focused reflection on the impact of good oratorical skills in business communication in English. Due to the varied and complex nature of business communication, however, public speaking studies and programs should be targeted for the audience, and not standardized or copied from models which are suitable to a non-business context.

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The Rhetorical Analysis of Business Speech: Unresolved Questions

Cited by 23 publications

References 77 publications

Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

The acoustic fingerprint of a charismatic voice - Initial evidence from correlations between long-term spectral features and listener ratings

Business Communication and Public Speaking in the ESP Domain: Some Considerations

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