The current study investigated (a) to what extent the typical effects of elaboration instructions and the imagery characteristics of verbal material would obtain for foreign-language-English word pairs and (b) to what extent individual differences would moderate these effects. To explore these issues, verbal fluency, visualization ability, and instructions were factorially varied between subjects, and the imagery characteristics of the response terms were varied within subjects. Forty-eight university students were selected for participation in the experiment on the basis of their performance on psychometric tests. The result of most interest was the crossover interaction between verbal fluency and elaboration instructions. Results were discussed in terms of Aptitude X Treatment interactions and the importance of individual differences in decisions regarding instructional methods. Paivio (1969; see also DiVesta, Ingersoll, & Sunshine, 1971) has suggested that imagery could be studied by manipulating stimulus attributes, by varying instructions in learning strategies, or by selecting subjects according to their imaging ability. Research to date has concentrated on the first two variables. For example, many recent studies of factors determining the rate of human learning have illustrated the importance of the instructions given to subjects (e.g.,