“…Over the past century, many industries have funded research as a strategy for gaining public credibility and acquiring market share (Bekelman, Li, & Gross, 2003; Flacco et al, 2015; Lexchin, Bero, Djulbegovic, & Clark, 2003; Lundh, Lexchin, Mintzes, Schroll, & Bero, 2018). This practice extends to breastfeeding and HM science, where the infant feeding industry invests heavily in breastfeeding and HM research (Shenker, 2018; Van Tulleken, 2018). Industry funding may influence decision making in academic healthcare settings on an unconscious level, reflecting ‘motivational bias’ (Dana & Loewenstein, 2003).…”