2019
DOI: 10.1136/bmj.l1200
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Calling time on formula milk adverts

Abstract: The BMJ and our sister journals will no longer carry ads for breastmilk substitutes

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Cited by 20 publications
(26 citation statements)
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References 5 publications
(6 reference statements)
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“…In March 2019, the BMJ (and its sister publications) stated their intent no longer to run infant formula advertisements: ' After decades of advertising breastmilk substitutes to readers of the BMJ, we have decided it is time to stop. ' [30] We call on SA health and nutrition journals to adopt similar advertising policies.…”
Section: Implementing Strategies To Prevent and Mitigate Conflicts Ofmentioning
confidence: 99%
“…In March 2019, the BMJ (and its sister publications) stated their intent no longer to run infant formula advertisements: ' After decades of advertising breastmilk substitutes to readers of the BMJ, we have decided it is time to stop. ' [30] We call on SA health and nutrition journals to adopt similar advertising policies.…”
Section: Implementing Strategies To Prevent and Mitigate Conflicts Ofmentioning
confidence: 99%
“…24 Enforcing this policy proved difficult, 25,26 but it remains a model for WHO public health regulation of harmful commercial practices. 27 Second, in 2003, the WHO prohibited any engagement with firms that manufacture or market tobacco. 28,29 The treaty states "Engagement with the tobacco industry is contrary to the UN system's objectives, fundamental principles and values. "…”
mentioning
confidence: 99%
“…BMJ recently made the decision to stop publishing adverts from formula milk companies 1. This is an appropriate strategy to help with national and international initiatives to promote breastfeeding, but it has potentially complex and far reaching ramifications.…”
mentioning
confidence: 99%