The response to “roots”: A national survey

Howard, John N.; Rothbart, George S.; Sloan, L. E. G.

doi:10.1080/08838157809363886

Cited by 12 publications

(12 citation statements)

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“…And with what effect? 1 While others (Surlin, 1978;Hur, 1978;Hur and Robinson, 1978;Balon, 1978;Howard et al, 1978;Johnson, 1977) have examined these questions with respect to the original "Roots" series, the present study differs from this earlier research by employing a less equivocal pretest-posttest design and by investigating value and social support variables as well as attitudinal variables.…”

mentioning

confidence: 81%

"Roots: The Next Generation"-Who Watched and With What Effect?

Ball‐Rokeach

Grube

Rokeach

1981

Public Opinion Quarterly

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mentioning

confidence: 81%

"Roots: The Next Generation"-Who Watched and With What Effect?

Ball‐Rokeach

Grube

Rokeach

1981

Public Opinion Quarterly

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“…Because it attracted the largest audience in television history, "Roots" was expected to have a positive effect on race relations in the United States. Howard, Rothbart, and Sloan (1978) reported that perceived effects of the series upon white viewers included increased tolerance, empathic understanding, and sympathy for African Americans. Increased pride, interest, and respect for their heritage were some of the expected results in African American viewers.…”

Section: Selective Perceptionmentioning

confidence: 97%

“…Increased pride, interest, and respect for their heritage were some of the expected results in African American viewers. However, some critics predicted that the series would result in heightened racial tension and increased hatred of whites by African Americans (Howard et al, 1978).…”

Section: Selective Perceptionmentioning

confidence: 99%

Beyond the satire: Selective exposure and selective perception in “In Living Color”

Cooks

Orbe

1993

Howard Journal of Communications

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“…For example, research indicates that African Americans perceive African American male newscasters to be the most credible, followed by White male, African American female and, lastly, White female newscasters (Johnson, 1987). Fairchild, Stockard and Bowman (1986) demonstrate that African Americans seek out programming that includes representatives of their own ethnic group or portrays ethnically relevant life experiences (Howard, Rothbart, & Sloan, 1978;Hur, 1978). Advertising targeting African American cultural values and using models perceived as similar to observers has been shown to be more effective with this group (Pitts, Whalen, O'Keefe, & Murray, 1989;Rokeach, 1960).…”

Section: Sociocultural Factors and Perceptions Of Sourcesmentioning

confidence: 99%

Exploring a Model of Symbolic Social Communication

Flora¹,

Schooler²,

Mays³

et al. 1996

J Health Psychol

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We propose a model of symbolic social communication to explain the process whereby sociocultural identity mediates relationships among receivers, sources and messages to shape message effects. This exploratory study examines how two at-risk groups of African American men responded to various HIV prevention messages delivered by celebrity and professional sources. We interviewed 47 men from a homeless shelter and 50 male college students. Members of both groups were likely to select Johnson as the best person to deliver HIV prevention messages among a list of African American celebrity and professional sources. Results suggest the symbolic meanings embedded in celebrities and message topics are important and enduring influences on message effects. The images and ideas that a source represents are transferred to the advocated behavior, attitude or knowledge change and thus shape how messages are interpreted and received. Further understanding of how culture influences the effects of persuasive messages is critical for the improvement of health-communication campaigns. Keywordscelebrities; communication; HIV/AIDS; media; source credibility On 7 November 1991, Earvin 'Magic' Johnson announced he was immediately retiring from the National Basketball Association because he was infected with HIV, the AIDS virus. The media reacted with grief and salutations, lauding this great player's career and his courage in going public (see Kalichman, 1994, for a more in-depth discussion of media coverage of Johnson's announcement). At the same time, AIDS activists and educators discussed the enormous potential Johnson's announcement represented: here was a bona fide superstar whose celebrity status in the psyche of mainstream USA had the capacity of generating unprecedented publicity. Johnson's disclosure was seen as particularly helpful for efforts to reach heterosexuals and minority groups, especially African Americans. NIH-PA Author ManuscriptNIH-PA Author Manuscript NIH-PA Author ManuscriptAfrican Americans are disproportionately represented among HIV-positive/AIDS-infected persons (CDC, 1990;Renzullo, McNeil, Wann, Burke, & Brundage, 1995;Rosenberg et al., 1992), accounting for over 30 percent of the reported AIDS cases (CDC, 1991). An increasing proportion of HIV infection is occurring among African American youths and women (Dicks, 1994). These facts make HIV prevention for African Americans of paramount concern.Johnson's announcement of his own HIV infection presented a serendipitous opportunity for reaching African Americans, particularly heterosexual men. In fact, research demonstrates the announcement produced immediate changes in perceptions of risk among African American men (Kalichman, Russell, Hunter, & Sarwer, 1993b). The announcement also led to increased public requests for AIDS-related information from hotlines (CDC, 1992;Tesoriero & Sorin, 1992). Kalichman and colleagues (1993b) observed a large increase in inner-city men's interest in obtaining information and number of AIDS-related conversations imm...

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The response to “roots”: A national survey

Cited by 12 publications

References 0 publications

"Roots: The Next Generation"-Who Watched and With What Effect?

"Roots: The Next Generation"-Who Watched and With What Effect?

Beyond the satire: Selective exposure and selective perception in “In Living Color”

Exploring a Model of Symbolic Social Communication

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