The Reputation of the Corporate Social Responsibility Industry in Australia

Abstract

Corporate social responsibility (CSR) is increasingly seen as an imperative for sustainable business and there is a growing literature on the effect of CSR on corporate reputation. Despite this, a pall of ambiguity and uncertainty remains around what CSR means and how it should be practiced. This paper offers a unique addition to the body of literature to date by revealing that CSR is an emerging industry in Australia, which is in the process of developing its own reputation as a set of business practices. The paper is based on exploratory qualitative research using a case study methodology. Interviews were conducted with key actors within the industry to investigate shared understandings of what CSR means, perceptions of CSR practice and of the industry as a whole, and who is involved in shaping these perceptions. The research revealed that the CSR industry in Australia is in its early stages of development and is therefore in need of increased internal cooperation if it is to develop a strong reputation.

The Role of CSR in the Corporate Identity of Banking Service Providers

“…Coherence in CSR strategies can be gained by identifying corporate stakeholders along with the activities that these groups consider relevant to meet their expectations (Pava and Krausz 1997). Accordingly, some authors suggest that, when defining and implementing their CSR policies, companies should try to find the balance among the different CSR definitions that their key stakeholders use, at the same time as working on identifying the most relevant social activities for the organization (Truscott et al 2009). …”

“…Then, even though there is evidence that the banking industry is one of the main investors in CSR worldwide (Marín and Ruiz 2007;McDonald and Rundle-Thiele 2007;Truscott et al 2009), there is an outstanding lack of research analyzing the nature of CSR management styles in corporations. Finally, studies in this sector concentrate on foreign markets (e.g., Truscott et al 2009;Whitehouse 2006), though research in the European country analyzed here is limited (Truñó i Gual and Rialp 2008).…”

An Examination Regarding the Role of Corporate Social Responsibility (CSR) within Financial Institutions: A Literature Review

“…Most business owners and social constituents of organizations perceive the economic, legal, as well as ethical roles of business in the society through CSR initiatives. The authors also concluded that CSR could be a model of corporate reputations (Truscott, Bartlett, & Tywoniak, 2009). This was also the conclusion of Lammers and Guth (2013).…”

The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa

“…CSR activities were believed to enhance a firm's reputation (Hillenbrand and Money, 2007;Schnietz and Epstein, 2005;Tucker and Melewar, 2005;Fombrun, 2005;Page and Fern, 2005;Beckmann, 2007;Mutch and Aitken 2009;Truscott, Bartlett, Tywoniak, 2009;Mitra 2011), which would ultimately improve the financial performance of the firm (Redman, 2005;McWilliam and Siegel, 2001;Schnietz and Epstein 2005).…”