Purpose
This study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing halal wellness services and customer religious commitment as a moderating variable on customer satisfaction and loyalty.
Design/methodology/approach
The study was carried out by surveying 260 respondents from 13 Muslim salon outlets in the Jabodetabek area as research samples. Furthermore, a quantitative approach with moderated regression analysis is used as an analytical tool to test the research hypothesis.
Findings
The study found that embedding Islamic attributes in a halal service correlated positively with customer satisfaction. Four of the six dimensions of Islamic attributes that provide halal wellness services have a significant influence on customer satisfaction and loyalty. In addition, it was found that the moderating effect of religious commitment variables was only significant on two Islamic attributes, namely, Muslim goods and services and halal labeled products.
Research limitations/implications
This study was conducted with samples taken from only one brand of muslimah salon in Jabodetabek area. So that generalization needs to be done with caution.
Practical implications
The paper includes implications for the marketing strategy of halal wellness services industry including the importance of experiential marketing strategy, the moderation between fiqh law compliance and customer convenience and the service customization based on customer preferences.
Originality/value
This paper gives an understanding of the behavior of halal wellness service users on how halal service attributes affect user satisfaction and loyalty.
Purpose
This study aims to identify the terminology that is in accordance with the reality of Muslim tourism market, especially from the perspective of Sharia motivation, between Halal tourism and Islamic tourism; provide information on the special needs of Muslim travelers based on the dominant motivational differences; and find the impact of Sharia motivation and the special needs of Muslim tourists to their satisfaction.
Design/methodology/approach
The target population in this study is Muslim traveler at least 18 years old who has been traveling throughout Indonesia. Paired sample t-Test, multivariate analysis of variance and the multiple linier regression are applied for data analysis.
Findings
This study finds that Sharia motivation is less dominant in encouraging Muslims to travel; Sharia motivation has no impact on the importance of Sharia transportation, generic transportation and generic activities; and the dominance of Sharia motivation does not affect Muslim tourist satisfaction. However, the dominance of Sharia motivation has an influence on the importance of Sharia accommodation and Sharia activities, where both variables have positive effect on satisfaction. In the end, this study concludes that it is better to use the concept of Halal tourism than Islamic tourism.
Originality/value
This paper investigates the term of Halal tourism and Islamic tourism that are still ambiguous; even some researchers consider that the definition of both is similar.
This research aims to analyze the influence of sharia compliance and marketing mix (product, price, place, promotion, people, process, and physical evidences) on satisfaction and intention of Muslim tourists to revisit the sharia hotels. A total of 159 local muslim tourist who had stayed at sharia hotel in Indonesia have participated in this research. Data analysis method used factor analysis and regression analysis. The findings of the research reveal that sharia compliance, product, price, process and physical evidence have significant influence on satisfaction, and satisfaction is proven to influence the intention of Muslim tourists to revisit sharia hotels. The results of this study provide useful information for policy maker and business manager to formulate suitable marketing strategies to enhance the potential of sharia hotels in Indonesia.
The significant increase in the use of fintech lending proves the vital role of non-banks in providing innovative online payment services and cash funds facilities. However, not many have specifically examined the focus on one type of fintech, namely fintech lending. This study's purpose is to examines the structural relationship between perceived ease of use, perceived usefulness, brand image, government support, user innovativeness, perceived risk, trust, subjective norm, perceived behavioral control, attitude, and intention to use lending fintech in Indonesia. This research is based on the Theory of Reason Action (TRA), Theory Acceptance Model (TAM), and Theory of Planned Behavior (TPB). A total of 377 nonfintech lending users and bank users were collected to test research using Structural Equation Modeling. The results provide eight proposed hypotheses that management can use and provide alternatives for financial services companies.
This study aims to explain the factors that influence the intention of Indonesian Muslim millennials in paying cash waqf using e-payment. This study uses the UTAUT theory where Religious Belief, Level of Knowledge, and Image are added to the main components. As well as testing the Effort Expectancy variable as a moderator between Performance Expectancy and Behavioral Intention. This research was conducted through an online survey involving 310 respondents who have never had cash waqf. Quantitative analysis based on PLS-SEM shows that Performance Expectancy, Effort Expectancy, Social Influence, Level of Knowledge, and Image variables significantly affect the millennial generation's intention in paying cash waqf using e-payment. However, the variables Facilitating Condition and Religious Belief were found to be insignificant, as well as Effort Expectancy as a variable moderator between Performance Expectancy and Behavioral Intention was found to be insignificant on the millennial generation's intention in paying cash waqf using e-payment.
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