The Relative Contribution of Loyalty Programs and Store Attributes to Store Engagement and Equity

Mohd-Ramly, Suhaily; Omar, Nor Asiah

doi:10.2139/ssrn.3791165

Cited by 3 publications

(3 citation statements)

References 30 publications

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“…Various form of persuasive communication such as publicity, advertising, or the third-party endorsement can cause either positive or negative information about a brand and company (Cho, 2005;Ramly & Omar, 2016). Bond and Kirshenbaum (1998) believed that publicity tends to be more credible and influential compared to company-controlled communication.…”

Section: Literature Review Negative Publicity and Advertisingmentioning

confidence: 99%

The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal

Maslikhan

2019

Int. j. bus. adm. stud

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The paper examines the effect of negative publicity on brand attitude, brand image, and purchase intention in the context of Luxury Brand in Indonesia by seeing the influence of negative publicity has on both brand attitude, and brand image, which later on correlated with purchase intention to see the relationship purchase intention has on brand attitude and brand image. The study uses a quantitative approach through an online questionnaire in which 104 responses were gathered using a convenience sampling approach and analyzed using Wilcoxon Signed Rank Test and Spearman Correlation test. The result of the analysis shows that negative publicity has negative influence on brand attitude and brand image. The findings also shown the strong positive relationship is existed between brand attitude & purchase intention, and brand image & purchase intention. On the other hand, the correlation also existed between racism awareness and concern, and purchase intention after negative publicity exposure, only that it is very weak. The result may be caused by the negative information given is not about racism in Indonesia itself, but in China, so even the tendencies of Indonesian in racism awareness and concern is high, it will not necessarily result in the same degree as the purchase intention. Hopefully, this research will be useful and give the proper managerial implication for luxury brand companies when they encounter such negative publicity, emphasizing cultural and racism issues.

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Section: Literature Review Negative Publicity and Advertisingmentioning

confidence: 99%

The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal

Maslikhan

2019

Int. j. bus. adm. stud

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“…As such, in the business environment, mainly in-service industry (i.e., healthcare), customer and organization interactions hinge on trust and engagement accomplishment (Kumar et al,1995;McFarlin & Sweeney,1992;Wang & Hsieh,2013). Studies also have shown that customer brand engagement has been used as a mediator in banking services, telecommunications, uber services, and the cosmetics sector (Li & Wei, 2021;Machado et al, 2019;Ramly & Omar, 2016;Yen et al, 2020). Findings from all these researches revealed to have a significant relationship.…”

Section: Customer Brand Engagement As Mediatormentioning

confidence: 96%

Will Branding Engage Perpetual Bonding in Healthcare?

Nair

Ahmad

2023

IJBS

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A brand is the promise of value and is imperative in all aspects of the industry. Retaining existing customers and attracting new customers has always been the challenge faced by service-based industries, which include private healthcare, primarily in hospitals. As a niche sector, private hospitals' tasks address demanding customer expectations. Based on the past reviews of the literature, this study proposes a few aspects to be investigated in the context of private hospitals in Malaysia. Data was collected and distributed using an online survey. The model was validated using Smart PLS (version 3.3.2) software and SPSS for data analysis. The sampling technique used was non-probability. The analysis revealed that brand trust significantly correlates with customer brand engagement which subsequently influences brand equity in private hospitals and is moderated by service quality for critical incidence. These findings give insight to policymakers, the healthcare industry, mainly private hospitals and academic fields to discover the influences to contemplate in this sector and remain competitive strategically.

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“…Researchers have studied impact of having a loyalty program on various consumer-related factors such as customer loyalty (Hu et al 2010;Brashear-Alejandro et al 2016), share of wallet (Leenheer et al 2007;Wirtz et al 2007;Meyer-Waarden 2007;Behrens and McCaughey 2015), cross-buying behavior (Liu 2007), brand equity (Voorhees et al 2015), word-of-mouth (So et al 2015), and store engagement (Ramly and Omar 2015). A study at six large casinos in Macau showed that customers without casino membership had a higher evaluation of casino tangibles; and those holding membership showed a preference towards the casino where they were members (Shi et al 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda

Purohit¹,

Thakar

2019

Inf Technol Tourism

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Loyalty Programs are a popular CRM technique in hospitality and tourism industry; they attract huge investments from firms worldwide. However, lately they seem to have reached a prosaic state; as a result, ROI from them in future is being seriously questioned. Industry experts and academicians alike are advising companies to reexamine their existing programs and seek newer ways to increase their effectiveness and appeal. A comprehensive, systematic and goal driven use of modern Information and Communication Technology (ICT) can make huge contribution in this regard. This paper, using constructs from prior LP research, synthesizes a conceptual model that exhorts a broader and holistic view on the role of ICT in LP management. Possible use of several latest technologies in LP lifecycle is illustrated by referring to relevant LP effectiveness literature. Then, using this model as a launching pad, several pertinent issues worthy of further investigation are identified and presented.

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The Relative Contribution of Loyalty Programs and Store Attributes to Store Engagement and Equity

Cited by 3 publications

References 30 publications

The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal

The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal

Will Branding Engage Perpetual Bonding in Healthcare?

Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda

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