The Relationship Between Travel Motives and Customer Value Among Wellness Tourists

Tourists' perceived value and behavioral intentions based on the choice attributes of wellness tourism

“…In addition, although an existing previous study (Lin, 2013) stated that among the factors that constitute wellness tourism, physical wellness affects tourists' perception of emotional value, this study revealed that it was not the case while determining that tourists feel the epistemic value and utilitarian value more frequently. Furthermore, as perceived values are an area that is regarded to be very important in the tourism field, this study verified the relationship with the value felt by wellness tourists and verified again the fact identified in previous studies (Damijanić & Luk, 2017; Lim et al, 2016), that if tourists come to perceive values through tourism experiences, the perceived values can be a variable that positively affects behavioral intentions.…”

“…Damijanić and Luk (2017) verified that wellness tourism motivations had significant effects on perceived values with wellness tourists in Croatia, Lim et al (2016) revealed that wellness tourism motivations had significant effects on satisfaction with tourists who visited wellness tourist destinations in South Korea, and Kim and Kim (2014) verified that the pursuit of wellness affected the perceived values of tourists in a study conducted with trekkers. Therefore, in this study, Hypotheses 1, 2, and 3 were established as follows.Hypothesis Wellness tourism choice attributes will have significant effects on the emotional value of tourists. Hypothesis Wellness tourism choice attributes will have significant effects on the utilitarian value of tourists. Hypothesis Wellness tourism choice attributes will have significant effects on the epistemic value of tourists.…”

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

“…This is also applicable to the assessments of de-stress motivation that is one of the key elements in this study. De-stress motivation has similarities with escape motivation, relaxation motivation and more (Azman et al, 2010;Baloglu, 2019;Panda & Pandey, 2017;Težak Damijanić & Luk, 2017;Carvache-Franco et al, 2022). Though it is obvious that researchers segregate these motivations, since they have been assessed in the same studies as separate factors that have been measured with different scales, more precise conceptualisation of de-stress motivation is important for the purpose of this study.…”

“…However, both these motivations might address similar solutions or targets: for instance, people driven by both motivations could seek relaxation of any form that is appropriate for them individually. Therefore, if a study is more concentrated on the "pull" type motivations, de-stress and escape motivations may be omitted or replaced by general motivation for relaxation or motivations of more concrete forms of relaxation (Whiting et al, 2017;Težak Damijanić & Luk, 2017;Carvache-Franco et al, 2022;Sørensen & Høgh-Olesen, 2023). Since this study addresses the period when many people remain under the effect of the long-lasting stressful period of the Covid pandemic, this makes the de-stress motivation particularly important and requires a study of its effects outside of other travel motivations.…”