Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention.
The impact of travel distance on travel planning and motives of travelling represents a notable research gap. This study aims to demonstrate that impacts of intention predictors are different, since longer distance increases complexities of planning; also – that a long-haul travelling is driven by different motives than short-haul travelling. The study is based on analysis of survey data from Lithuania. The findings showed differences in how beliefs impact intentions to travel to distant and nearby cities. Behavioural and normative beliefs had stronger impacts on intentions for nearby destinations, whereas control beliefs had strong impacts for distant destinations. Also, the sets of travel motives for long-haul destinations and for short-haul destinations had different structure of motives. The findings deepen understanding of travel distance as an aspect of travelling that differentiates impacts of travel intention antecedents and generates different sets of travel motives for long-haul and short-haul travelling.
Relations of touRist push and pull motivations with theiR activities: the case of lithuania Rasuole andRuliene, aida maceRinskiene, & sigitas uRbonavicius vilnius university, lithuania. abstRact tourist motivations are typically grouped into push and pull categories, and this classification is helpful for numerous analytical purposes. the objective of this study is to analyze how push and pull motivations are related with tourist activities in a destination country. typically, pull motivations trigger tourist involvement in activities that are closely related with these motivations (like culture-related motivations with culture-related activities; nature-related motivation with nature-related activities, etc.). however, this is much less obvious in case of push motivations, since there are few activities that could be directly linked with the latter. the identified research gap needs to be explored. possible tourist activities in a visited country are often rather typical; however, more specific preferences are influenced by the specifics of a destination, travel programme concepts and other characteristics of a particular trip. this makes the analysis of the relationship between motivations and activities relevant to broad contexts, but also allows one to include specifics of an analysed country. the study analyses a relation of push and pull motivations with tourist activities in lithuania on the basis of a tourist survey that includes 374 respondents from 47 countries. the analysis is concentrated on linking four motivations (pull: nature-related and culture-related; push: escape and self-confidence increase) with three types of activities: culture-related activities, prestige-related activities and entertainment. also, the age of tourists is used as an additional predictor in the regression analysis. the findings reveal that nature-related motivation has no significant relation with analyzed activities; culture-related motivations influence culture-related and prestige-related activities. push motivations influence both prestige-related activities and entertainment. age is a significant predictor for all the three activities; however, in case of entertainment the relation is negative. this adds to the current scope of scientific knowledge about predictors of the analysed types of tourist activities and has practical implications for the development of sustainable tourism.
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