The relationship between social status and the components of agency

Louvet, Eva; Cambon, Laurent; Milhabet, Isabelle; Rohmer, Odile

doi:10.1080/00224545.2018.1441795

Cited by 27 publications

(47 citation statements)

References 49 publications

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“…Framing competence as effort (vs. talent) led to higher perceived warmth, which mediated the effect of competence framing on brand outcomes. This competence sub‐dimension having different relations with warmth replicates earlier work in social psychology (Louvet et al, 2019).…”

Section: Service Marketingsupporting

confidence: 85%

Social perception of brands: Warmth and competence define images of both brands and social groups

Kervyn¹,

Malone²

2021

Consumer Psychology Review

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People form impressions about brands as they do about social groups. The Brands as Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content Model (SCM) two dimensions of consumers' brand perception: warmth (worthy intentions) and competence (ability). The BIAF dimensions and their predictive validity have replicated the general primacy of warmth (intentions) and developed the congruence principle of fit to context. BIAF domains include various brands, product design, and countries as origins of products and as travel destinations. Brand anthropomorphism plays a role in perceiving brands' morality, personality, and humanity. Consumer–brand relations follow from anthropomorphism: perceived brand‐self congruence, brand trust, and brand love. Corporate social (ir)responsibility and human relations, especially warm, worthy intent, interplay with BIAF dimensions, as do service marketing, service recovery, and digital marketing. Case studies describe customer loyalty, especially to warm brands, corresponds to profits, charitable donations, and healthcare usage. As the SCM and BIAF evolve, research potential regards the dimensions and beyond. BIAF has stood the tests of time, targets (brands, products, and services), and alternative theory (brand personality, brand relationships), all being compatible. Understanding how people view corporations as analogous to social groups advances theory and practice in consumer psychology.

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Section: Service Marketingsupporting

confidence: 85%

Social perception of brands: Warmth and competence define images of both brands and social groups

Kervyn¹,

Malone²

2021

Consumer Psychology Review

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“…Aggressive interactions can lead to a social hierarchy and influence behavior and physiology in vertebrates from teleost to mammals [1][2][3][4][5]. A general behavioral inhibition can cause appetite suppression, reduction of reproductive behavior, and low spontaneous locomotor activities, particularly in subordinate individuals when a social hierarchy exists in an animal population such as arctic charr (Salvelinus alpinus) and tree shrews (Tupaiidea) [6][7][8][9]. On the other hand, the levels of the monoamine neurotransmitter serotonin (5-hydroxytryptamine, 5-HT) and dopamine (DA) are related to the level of social stress in many species [10][11][12].…”

Section: Introductionmentioning

confidence: 99%

Changes in Aggressive Behavior, Cortisol and Brain Monoamines during the Formation of Social Hierarchy in Black Rockfish (Sebastes schlegelii)

Zhang

Guo

et al. 2020

Animals

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Aggressive interactions can lead to a social hierarchy and influence the responses of animal behavior and physiology. However, our understanding on the changes of fish behavior and physiology during the process of social hierarchical formation is limited. To explore the responses of fish behavior and physiology to social hierarchy, we examined the differences in the growth performance, aggression, cortisol level, brain serotonergic activity, and brain dopamine activity between the dominant individuals and the subordinate individuals of black rockfish (Sebastes schlegelii) in two time scenarios. In the short-term contest, the cortisol level and the ratio of telencephalic 5-hydroxyindoleacetic acid (5-HIAA)/5-hydroxytryptamine (5-HT) was significantly higher in subordinate individuals than in dominant individuals. In the long-term contest, the ratios of 5-HIAA/5-HT in all brain regions were significantly higher, and the frequency of aggressive acts were significantly lower in subordinate individuals than in dominant individuals. In contrast, no difference was detected in growth performance. Significant positive correlations between the cortisol level and serotonergic activity were observed in the short-term contest, but the serotonergic activity was negatively correlated with the aggressive behavior in the long-term contest. These results suggest that subordinate hierarchy inhibits aggression but does not impact growth in black rockfish. The cortisol-related change in brain monoaminergic activity could be a potential indicator to predict aggressive behavior in black rockfish in captivity with an obvious social hierarchy.

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“…Previous research has, for example, shown that trustworthiness (morality) is even more important than friendliness (warmth) for positive other-evaluation (Abele and Hauke 2020;Brambilla and Leach 2014), but still both communal facets are positively related to it. Likewise, previous research has shown that assertiveness is even more important than competence for positive self-esteem (Abele et al 2016;Hauke and Abele 2020a, b) or for status perception (Carrier et al 2014;Louvet et al 2019), but still both agentic facets are positively related to them. Contrasting effects in opposing directions for two facets of the same basic dimension have been discussed theoretically, but have rarely been shown empirically.…”

Section: Implications For Social Perception Researchmentioning

confidence: 81%

“…Regarding communion, research has shown that morality plays a more central role in the evaluation of groups and individuals than warmth (Abele and Hauke 2019;Abele 2019, 2020a, b;Leach et al 2007;review: Brambilla and Leach 2014). Regarding agency, first empirical evidence shows that ascribed status is more related to assertiveness than to competence (Carrier et al 2014;Louvet et al 2019) as is self-esteem (Abele et al 2016;Hauke and Abele 2020a, b). In short, communion and agency with their two facets each have proven to be a useful conceptualization of how we perceive others.…”

Section: Basic Dimensions Of Social Perception: Communion and Agencymentioning

confidence: 99%

Assertive, but Less Competent and Trustworthy? Perception of Police Officers with Tattoos and Piercings

Hauke-Forman

Methner

Bruckmüller

2021

J Police Crim Psych

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There is an ongoing debate whether police officers should be allowed to wear tattoos or piercings on visible parts of the body or not. One argument often brought forward against it is that such body modifications would cue negative evaluations of officers by citizens that would impede officers’ fulfillment of their duties. Yet, empirical evidence for this claim is missing. The present research aims to close this gap by examining how citizens perceive police officers with tattoos and piercings. In an experiment, participants saw edited photographs of police officers with and without tattoos (study 1) or piercings (study 2). They rated each officer regarding communion, agency, likability, respect, and threat. We found that, as expected, police officers with tattoos and piercings were perceived as less trustworthy and less competent, were liked somewhat less, and triggered higher perceptions of threat. In addition, police officers with tattoos (but not with piercings) were perceived as less friendly and more assertive. Regarding respect, we found no differences between officers with and without body modifications. While our empirical results cannot answer the societal and political question whether police officers should be allowed to wear tattoos and piercings or not, experimental psychological research can contribute to the respective discussions by providing an empirical basis. Our findings further have important theoretical implications, as the opposing effects on competence and assertiveness underline the importance of distinguishing between these two facets of agency in research on social perception and judgment.

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The relationship between social status and the components of agency

Cited by 27 publications

References 49 publications

Social perception of brands: Warmth and competence define images of both brands and social groups

Social perception of brands: Warmth and competence define images of both brands and social groups

Changes in Aggressive Behavior, Cortisol and Brain Monoamines during the Formation of Social Hierarchy in Black Rockfish (Sebastes schlegelii)

Assertive, but Less Competent and Trustworthy? Perception of Police Officers with Tattoos and Piercings

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