The Relationship between Motivation and the Role of the Night of the Museums Event: Case Study in Oradea Municipality, Romania

Abstract

Cultural events are relevant attractions in contemporary cities that can be understood as celebrations, but also as agents of urban change. The primary objective of this study is to identify emerging themes in the area of cultural events, especially the Night of Museums, and to highlight the relationships among museums as places of learning and aesthetic satisfaction. To reach this goal, an exploratory and descriptive study was conducted. Multinomial logistic regression (MLR) and Regression Analysis were further performed. The results show that physical environment and situational interactions play a decisive role in contextual perception of the importance of events. Curiosity, gratuity, the need to learn and spending free time in the most pleasant way are just a few reasons that lead citizens to direct their attention in a special way. Additionally, this study not only limited to cultural tourism, but also contributes to literature in the area of economy, sustainability and environment. Moreover, our findings have implications for policy makers to identify practices and education that can improve the understanding of cultural and social value.

Oradea’s Cultural Event Management: The Impact of the ‘Night of the Museums’ on Tourist Perception and Destination Brand Identity

“…Intentions to revisit were positively linked with tourists' experience, satisfaction, and the destination identity in a recent study [75]. Considering the effects of these variables on individual perception, developing an understanding of the tourist perception represents a significant part of establishing the organizational strategy for future editions of any event [76][77][78]. According to Preko et al [79], museums offer tourists both tangible and intangible experiences that can impact service quality and tourist satisfaction, and thus their behavior and intentions to revisit.…”

Exploring the Relationship between Tourist Perception and Motivation at a Museum Attraction

“…So the motivation to visit museums can be defined as a force of impulse and conviction underpinning consumption behavior [18,32,33,66]. Visitors are motivated to fulfill their needs for culturalization, spending free time in the most pleasant way, satisfying curiosity, etc., on the basis of the existence of some attractions generated by the attributes of the museum, among which the special architectural style, the age and history of the building, and not least, the variety and importance of the artefacts housed within its premises stand out.…”

The Effect of Transportation Networks on Heritage Tourism and New Urbanization—Empirical Research Based on Rich Heritage Sites in a Chinese Province

“…Generally speaking, in the process of new urbanization, also according to the conservation management plan, the development speed of transportation in heritage tourism destinations should be slower than that in central urban areas. It is essential to integrate the transportation of heritage tourism destinations into the overall planning of new urbanization and cultural heritage protection [17,51,52]. The approach will effectively reconcile the contradiction between the low-density moderate development of heritage tourism destinations and the rapid expansion of new urbanization.…”