The relationship between fundraising practice and job satisfaction at Historically Black Colleges and Universities

Tindall, Natalie T. J.; Waters, Richard D.

doi:10.1057/ijea.2010.17

Cited by 7 publications

(10 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The main finding that this study offers highlights the need to understand and recognize the impact of public relations' past. Although many scholars advocate that the field has evolved past one‐way communication, it has as strong of a role in strategic communications as it ever has (Tindall and Waters, ; Waters and Lemanski, in press). Organizations are not inclined to sacrifice the one‐way distribution of messages to mass audiences in order to spend more time and resources to have many one‐on‐one symmetrical conversations.…”

Section: Discussionmentioning

confidence: 99%

“…Given the support for examining the four models in a public affairs context, it is helpful to know that all four models of public relations are still practiced by organizations despite the scholarly encouragement to pour resources into symmetrical practices; recent research even indicates that one‐way communication practices are more dominant than both two‐way models (Tindall and Waters, ; Waters and Lemanski, in press).…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter

Waters

Williams

2011

Journal of Public Affairs

187

122

View full text Add to dashboard Cite

Twitter is rapidly gaining attention from strategic communicators for its ability to enhance communication campaigns. Whether using the site to augment word-of-mouth marketing campaigns or engage in conversations with stakeholders, Twitter has become the leading online social media outlet for marketing and public relations efforts. However, despite the service's ability to provide a forum for interacting with stakeholders, the site primarily began as a way for its users to provide one-way updates and disseminate information. By using the models of public relations as its framework, this study examines how government agencies are using Twitter to communicate with their audiences through content analysis of 1800 updates from 60 government agencies. Contrary to public affairs practitioners' claims of interactivity on Twitter, government agencies primarily relied on one-way communication that sought to inform and educate rather than two-way symmetrical conversations.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter

Waters

Williams

2011

Journal of Public Affairs

187

122

View full text Add to dashboard Cite

show abstract

“…Fundraisers frequently choose to use a comprehensive gamut of emotional approaches, from evoking nostalgic memories among potential donors (Merchant & Ford, ) to asking celebrities to suffer on screen for good causes (Lim & Moufahim, ). Emotions play an important role in donation decisions (Kelly, ; Tindall & Waters, ), and as social beings, donors will have different interpretations as to what constitutes “rational” behaviour in a giving situation than will fundraisers (Breeze, ). Therefore, fundraisers need to be strategic in how they elicit emotional responses.…”

Section: Emotions and The Practice Of Fundraisersmentioning

confidence: 99%

“You can try to press different emotional buttons”: The conflicts and strategies of eliciting emotions for fundraisers

Dean

Wood

2017

J of Philanthropy and Mktg

View full text Add to dashboard Cite

In a competitive climate in which charities must increasingly rely on fundraising with the public, emotions such as hope, guilt, and fear are powerful tools that can be used strategically to secure donations or participation. This paper explores data from interviews with 23 fundraisers and voluntary sector workers, managers, and officials, to argue that decisions around how, why, and when to invest in the elicitation of emotion in fundraising are often difficult and conflicted, with some identifying a battle between ethics and effectiveness. We identify 3 key levels of conflict that must be negotiated: at the level of the charity sector, where the emotional ethics particularly of larger charities have been met with some resistance from the public and press; at the level of the organisation itself, where the ethics of representation are often a subject of conflict between fundraising and other departments such as policy; and, finally, at the experiential level of individual fundraisers themselves, who report being routinely internally conflicted around the rights and wrongs of using emotion in their work. A strategic approach to eliciting emotion emerges in the data as a useful way to address some of these areas of conflict, with fundraisers making careful "balancing" decisions about how and with whom to mobilise certain emotions at specific times.

show abstract

“…A potential starting point is to connect this developmental approach to historic research frameworks. Fundraising as an academic discipline is frequently investigated through the lens of marketing (Sargeant, Jay, & Lee, 2006; Tindall & Waters, ), emphasizing the role of persuasion, information, and reputation management (Hutton, ). However, some scholars consider public relations to be a more appropriate lens because it prioritizes strategic relationship management as a core element of fundraising (Kelly, ).…”

Section: Discussion: Moving Toward a Research Agendamentioning

confidence: 99%

“…Other studies (e.g., Tindall & Waters, ) focus on the strategies fundraisers employ, such as communication and stewardship, and fundraisers' relationships to their supervisors and organizations. While useful, such research paints an incomplete picture of what it means to be a fundraiser.…”

Section: Background To the Studymentioning

confidence: 99%

The fundraiser's journey: A developmentally informed, grounded theory analysis

Jones

Castillo

2017

J of Philanthropy and Mktg

View full text Add to dashboard Cite

Fundraisers play a vital role in the success of nonprofit organizations, yet relatively little is known about the experiences, motivations, and thought processes that inform their career choice and development. This exploratory, cross-comparative case study of 3 fundraisers addresses this gap in the literature by examining some formative influences on fundraisers' careers, their professional growth aspirations and opportunities, and how, if at all, they engage in personal philanthropy. Results suggest that fundraisers' aptitudes, skills, and abilities may influence their career choice more than a sense of connection to the nonprofit sector or organizational mission. Further, fundraisers seek opportunities to exercise leadership at the individual, organizational, and community levels. Additionally, their personal philanthropy and social embeddedness play integral roles in their professional development. Although not large enough for generalization, these results suggest the need to study fundraisers holistically, including their psychological development and social embeddedness over time. We argue for the need to move beyond traditional marketing and public relations perspectives to explain fundraising. Instead, future studies should adopt a service-dominant logic framing that considers fundraisers as part of a larger philanthropic ecosystem. We conclude with several questions to guide future studies toward this line of inquiry.

show abstract

The relationship between fundraising practice and job satisfaction at Historically Black Colleges and Universities

Cited by 7 publications

References 38 publications

Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter

Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter

“You can try to press different emotional buttons”: The conflicts and strategies of eliciting emotions for fundraisers

The fundraiser's journey: A developmentally informed, grounded theory analysis

Contact Info

Product

Resources

About