The Relationship among Internal Marketing Activities, Job Satisfaction, Organizational Commitment, and Turnover Intention in Pharmaceutical Companies -Focusing on Pharmaceutical Salespeople-

Abstract

<Abstract>The initial approach to this study is to focus on pharmaceutical companies' internal marketing activities for organizational diagnosis.By analysing the influence of internal marketing elements on the job satisfaction, organizational commitment, and turnover intention of pharmaceutical salespeople, this study aims at coming up with ways to strengthen the sales capacity and competitive edge of pharmaceutical companies through the salespeople's satisfaction. For 32 days between November 10th and December 12th of 2012, a total of 210 copies of questionnaires were given to the respondents and 203 of them except 7 with insufficient answers were used for the final analysis.The analysis result showed that internal communication, delegation of authority, and reward system among the elements of internal marketing activity had a positive influence on the workers' job satisfaction. The internal marketing activity elements did not influence the respondents' organizational commitment. Job satisfaction had a positive influence on their organizational commitment, while it had a negative influence of turnover intention.The conclusion section encapsulated the results of empirical analysis and proposed practical lessons regarding pharmaceutical companies' internal marketing.

Exploring the Relationships among Internal Branding, Work Engagement, and Turnover Intention in Public Sports Organizations after the Pandemic

“…The communication, training, and continuous support included in IB within the organization could have a significant impact on lowering TI [66]. However, these activities do not necessarily result in a decrease in the TI of employees [67], and there are differences in the impact on TI depending on the factors which make up the IB activities [39,68]. In this regard, various previous studies that set organizational effectiveness and performance as dependent variables focused on the mediating role of WE.…”

Comparison of factors affecting turnover intention by job field in biopharmaceutical industry in Korea: A questionnaire-based study

“…The higher the score, the greater the turnover intention. To set the independent variables to be included in the turnover-related factors, we referenced previous studies based on the three categories, items whose statistical signi cances had been demonstrated in previous studies (Cotton and Tuttle's study (17), Lee and Mowday's study (18), Song's study (19), Smith, Kandell, and Hulin's study (20), and Cha, Ryu, and Lee's study (21) were selected as variables (55 items).…”

“…As for the "organization-related factor category," corporate culture, supervisor (17), colleague (17), organization commitment (20,21), and social evaluation and perception of the company were included as independent variables (21 items). Organizational commitment (four items) (20,21) was shown to have a signi cant impact on turnover intention (21) and was included along with the supervisor ( ve items) and colleague (four items) variables (17).…”

“…As for the "organization-related factor category," corporate culture, supervisor (17), colleague (17), organization commitment (20,21), and social evaluation and perception of the company were included as independent variables (21 items). Organizational commitment (four items) (20,21) was shown to have a signi cant impact on turnover intention (21) and was included along with the supervisor ( ve items) and colleague (four items) variables (17). In addition, corporate culture ( ve items) and social evaluation and perception of the company (three items), which could signi cantly affect turnover intention, were added as variables (social evaluation and perception) of job-related factors after consultation with experts.…”