Exploring the Relationships among Internal Branding, Work Engagement, and Turnover Intention in Public Sports Organizations after the Pandemic
Jongchul Park,
Jooyoung Kim
Abstract:Internal branding has been regarded as important for internalizing an organization’s values and visions to its employees and managing human resources since before the COVID-19 pandemic. Despite changes in the working environment after the pandemic, internal branding is still ignored within public sports organizations in South Korea. Therefore, this study aims at investigating the relationship between internal branding of public sports organizations, work engagement and turnover intention of employees, and to e… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.