“…The context is urban Bangkok, which is particularly well suited for looking at how retail patronage evolves among middle-class consumers in a developing country. Thailand is a middleincome developing country, where modern retailing has been expanding rapidly (Fels, 2009;Reardon & Hopkins, 2006;Shannon, 2009). However, traditional sector retailers, including micro-retailers, are still numerous even in Bangkok (Nirathron, 2005b;Walsh, 2010).…”