Retail transitions in Southeast Asia

Coe, Neil M.; Bok, Rachel

doi:10.1080/09593969.2014.977324

Cited by 11 publications

(8 citation statements)

References 55 publications

(60 reference statements)

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“…A second divestment phase during the mid-2000's comprised fifteen exits involving seven companies (Table 2) The emergence of strong domestic and regional players reflected a growing resistance to the European grocery retailers and their ways of operating. This was also evident in the re-regulation of the retail sector, primarily targeted at Western retailers and intended to protect local operators, and in resistance from within the supply chain to 'foreign' operational practices and from other stakeholders and opinion formers (Coe & Bok, 2014).…”

Section: Phase 2: Resistance and Market Consolidation (2003-2008)mentioning

confidence: 99%

A tactical retreat? Conceptualising the dynamics of European grocery retail divestment from East Asia

Burt

Coe

Davies

2019

International Business Review

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The internationalisation of the firm is a highly dynamic process, in which periods of investment and expansion intermingle with periods of divestment and retrenchment. Academic research to date has focused on identifying the reasons for and the processes of divestment. Empirical studies either evidence generic pressures or provide case studies of specific incidents. There few longitudinal studies of international divestment, consequently the dynamic interactions between host market, home market and firm level factors, and how the institutional context changes over time is underplayed. This paper seeks to rectify this gap in our understanding. We explore the rationale and evolving dynamics of European grocery retail divestment in East Asia over a thirty year period. Taking an inductive approach and drawing on analysis of contemporary narratives drawn from company documentation, trade journals, newsfeeds and market reports, three phases can be identified characterised by specific factors and combinations of factors which intersect to provide the key pressures and stimuli for divestment. We conclude that at different time periods, different internal and external contextual influences manifest themselves through different priorities within the firm's strategy-marked by a switch from local (host) market, to regional, to global firm-centric considerations. Longitudinal analyses allow a greater recognition of this dynamic interplay of factors, and the changes in these relationships, and provides a more nuanced understanding of the international divestment process.

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Section: Phase 2: Resistance and Market Consolidation (2003-2008)mentioning

confidence: 99%

A tactical retreat? Conceptualising the dynamics of European grocery retail divestment from East Asia

Burt

Coe

Davies

2019

International Business Review

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“…The more fragmented, traditional modern grocery trade in Indonesia (e.g. Coe and Bok, 2014) results in brands that grow by stealing sales from competitors among a small catchment of shoppers for each small store, where it is able to gain consistent distribution. Indonesia is spread over 17,508 islands, which presents a distribution challenge for manufacturers.…”

Section: Discussionmentioning

confidence: 99%

Modeling brand market share change in emerging markets

Romaniuk

Dawes

Nenycz‐Thiel

2018

IMR

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Purpose The purpose of this paper is to examine what happens to key brand performance metrics as brands change in market share, in the context of packaged goods. The metrics are: penetration—the number of buyers a brand has; and loyalty—measured as purchase frequency (PF) and share of category requirements (SCR). Design/methodology/approach The study utilizes 24 data sets in 17 packaged goods categories in three emerging markets: China, Malaysia and Indonesia. The authors examine changes in penetration, loyalty and SCR in the context of volume and value market share change. In addition, the authors examine whether initial price point and price movements influence the results. Findings The primary finding is that market share change is accompanied by a greater change in penetration than in any other metric. This finding is very consistent across categories and countries. The relative importance of the two loyalty metrics varies by country. SCR was a stronger factor in Indonesia, while PF was stronger in Malaysia. Analysis indicated that pricing strategy (initial price and promotional depth) did not alter the main pattern of results, suggesting the results hold for brands with different price levels and tactics. Practical implications Irrespective of circumstance, to grow in value or volume market share, brands should aim to grow in penetration, while the importance of changes in specific loyalty measures depends on market conditions. Originality/value This research extends past research on brand growth to the very different economic, geographic and cultural conditions of three crucially important emerging markets. Its main value lies in recommendations on how much to invest in building the size of the customer base vs consumer retention.

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“…For comparison, in Indonesia, the share was 16.5%, while it was 71% in Singapore. Vietnam also has the lowest share of foreign retailers in the region (Coe and Bok, 2014;see also Nguyen et al, 2013). The insignificance of modern and foreign retail in Vietnam underlines the importance of understanding the dynamics of domestic retail in Vietnam and its ways of interacting with 'the global'.…”

Section: Retail Geographies and Tourismmentioning

confidence: 95%

“…The insignificance of modern and foreign retail in Vietnam underlines the importance of understanding the dynamics of domestic retail in Vietnam and its ways of interacting with 'the global'. Coe & Bok (2014) emphasize that the change taking place within distinctive retail markets has multiple dimensions, including the construction of unique national markets shaped by retailers, institutions, regulation, consumer demands and supply networks. The multidimensional nature of this change highlights that to understand retail change in places of heritage and transition, such as Hoi An, we need to carefully explore a number of interrelated processes of transformation going on within and beyond the city.…”

Section: Retail Geographies and Tourismmentioning

confidence: 99%