Abstract:The purpose of this study is to find out the reality of metrosexual men's skincare shopping online which is driven by the power of the cultural industry. The research method in this study is virtual ethnography, which focuses on digital texts with Instagram as a medium for viewing the way in which metrosexual guys are disciplined. Six informants were identified by the researcher as part of the inquiry. Males, located in Jakarta, Bandung, and Surabaya, interested in facial skincare products, repeat purchasers, … Show more
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