“…While beauty shapes nationalist imaginations and seductively (re)frames military aggressions, the sale of beautiful bodies and regions is also central to the discourses and policies of economic development. This includes examinations of the beauty industry (Gimlin, 2014; Holliday et al., 2015, 2017, 2019; Liebelt, 2016; Menon, 2005; Rodríguez Rocha, 2018, 2021; Viladrich & Baron‐Faust, 2014; Vincent, 2006; Wingfield, 2008; Woo, 2004) and labor in, for example, sex and tourism industries where beauty, the erotic and the docile are bound up in complex, racialized ways to produce economic value (Babb, 2013; Brennan, 2004; de Santana Pinho, 2015; Enloe, 2014; Geenen, 2016; Kempadoo, 2004; Mullings, 1999; Pope, 2005; Rivers‐Moore, 2013; Simoni, 2013). Here scholars have attended to varied forms of beauty‐labor in fashioning their bodies and those of clients and consumers (Adeniyi‐Ogunyankin, 2016, 2018; Kang, 1997, 2003; Rodríguez Rocha, 2018).…”