“…As a 1 For example, Dean (1950), Forrester (1958 and, Patton (1959), White (1962), Kotler (1965A), Clifford (1965A and, Levitt (1965), Kotler (1965B), Management of New Products (1965), Bell (1966), Belville (1966), Buzzell (1966), Cox (1967), Wills (1968), Godin (1968), Wasson (1968), Polli (1968), Cunningham (1969), Buzzell & Cook (1969), Scheuing (1969), MacKenzie (1971), McCarthy (1971), Kotler (1972), and Smallwood (1973). 2 For example, Dean (1950), Forrester (1959), Patton (1959), Mickwitz (1959), May (1961), Charvat & Whitman (1964), Kotler (1965A), Clifford (1965A and, Levitt (1965), Buzzell (1966), Berenson (1967), Thorelli (1967), Cunningham (1969), Scheuing (1969), Staudt & Taylor (1970), MacKenzie (1971), McCarthy (1971), Kotler (1972), and Wasson (1974). result of the...…”