Strategic marketing concepts and models

Strategic investment decision making practices: A contextual approach

“…Although market orientation is likely to be relevant for explaining differences in the extent to which strategic versus financial considerations are being emphasised (Barwise et al, 1989;Doyle, 1992), the strategic management and SMA literatures suggest that market orientation's influence on SID making practices may be moderated or reinforced by a company's strategic orientation (Gupta and Govindarajan, 1984;Miles and Snow, 1978;Porter, 1980), management style (Goold and Campbell, 1987), and the attractiveness (Brownlie, 1985;Robinson et al, 1978) and dynamism of the market in which they operate (Cheung, 1993).…”

“…A tendency to emphasise strategic considerations is likely to be further moderated or reinforced by market attractiveness. Companies operating in attractive business sectors that provide favourable prospects for growth and profitability are likely to put more emphasis on strategic considerations and to set less challenging financial targets as compared to companies operating in less attractive markets (Brownlie, 1985;Robinson et al, 1978). 7 We view such variables as likely to contribute further to market orientation 8 , and a tendency to emphasise strategic considerations.…”

“…This study draws onOldman and Tomkins (1999) to consider performance as one of the key variables influencing MA practices.10 Perceptive readers will recognize that our framework subsumes the well-known Directional Policy Matrix framework (see. e.g Brownlie, 1985;Hussey, 1978;Robinson et al, 1978),. which in term yields build, hold, and harvest strategy typologies of notable interest to e.g.…”

“…Building onRobinson et al (1978) andBrownlie (1985) we use the term market attractiveness to refer to the extent to which a business sector exhibits high profit and growth potential. 8 Strictly speaking this may imply a broader concept of market orientation than is sometimes used in the marketing literature (e.g Doyle, 1992)…”

A Travel Balance Approach for Examining Tourism Area Life Cycles: The Case of Singapore

“…While criticized as being difficult to operationalize (C. Cooper and Jackson 1989;Brownlie 1985), Haywood (1986) made an attempt to operationalize Butler's TALC concept, and we applied it to destination countries. His criteria for stage identification are based on the percentage of tourist arrivals and annual growth rates.…”