The psychology of sustainable consumption

Kotahwala, Khushi

doi:10.1016/bs.pbr.2020.05.033

Cited by 4 publications

(4 citation statements)

References 49 publications

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“…We provide first research evidence for the growth mindset being another psychological factor determining sustainable consumer intentions and behaviors. Gaining a holistic understanding of the antecedents supporting sustainable consumption is crucial to better tailor marketing and advertising activities to increase conversion rates on sustainable product offers [59].…”

Section: Discussionmentioning

confidence: 99%

Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context

Schumacher¹,

Peters²,

Feste³

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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Though reportedly aware, the importance of sustainability is not reflected in consumers' consumption behavior. Existing research excludes both the concept of mindset as a driver for sustainable consumption and the diminishing effect of stress on this relationship. We close this gap by examining how a growth mindset indirectly affects consumers' sustainable purchase decisions, mediated by the preference for sustainable products, and the influence of technostress in an experimental online shopping scenario. Results based on 121 participants show a positive indirect effect of growth mindset on consumers' sustainable product choice, mediated by their general preference for sustainable products, while technostress has a negative moderating effect on the relationship between preference for and choice of sustainable products. Our study contributes to the ecommerce and consumer psychology literature and extends research by showing how external influences disrupt the purchase decision of consumers who are usually inclined towards purchasing sustainable products under non-invasive conditions.

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Section: Discussionmentioning

confidence: 99%

Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context

Schumacher¹,

Peters²,

Feste³

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Chen [64] argues that green trust would affect consumers' purchasing decisions. As a result of a lack of trust, consumers are skeptical about the motivations behind CSR initiatives, resulting in a decrease in purchasing intentions [4]. Consumers' purchasing intentions were shown in the past literature to be influenced by customer trust [74,75].…”

Section: Hypothesis 2b (H2b) Brand Warmth Stereotype In Communication...mentioning

confidence: 99%

“…Consumers question the motives behind corporate social responsibility (CSR) initiatives, become less trusting of the brand as a whole, and are less likely to purchase its products. It may thus be concluded that while CSR can either act as a differentiation strategy for firms or encourage consumption, if it is not implemented correctly, it can be detrimental to their growth [4]. It is imperative that fashion brands, as well as the entire industry, contribute to a circular economy approach by applying innovative technology and energy-efficient solutions in order to develop new and appealing products with the lowest environmental footprint.…”

Section: Introductionmentioning

confidence: 99%

The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing

Pang

Zhou

2022

Sustainability

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Due to environmental concerns, an increasing number of Chinese consumers have begun to resist fast fashion, promoting cheap and lower quality materials with a short lifetime. A shift from a linear economic model to a circular fashion has become an urgent issue for the industry. To examine how brand stereotype affects consumers’ purchasing intention toward upcycled fabric clothing, this study adopted a grounded theory approach to develop the dimensions of brand stereotypes, including product, manufacturing process, service, and communication. Furthermore, a theoretical model was constructed incorporating brand stereotypes, brand green trust, fashion consciousness, and green consciousness. Results from structural equation model analysis indicated that (1) each dimension of brand stereotypes had a significantly positive impact on behavior intention, and especially product and service image have the most influence; (2) brand green trust mediated the relationship between brand stereotypes and buying intention, and (3) green consciousness positively moderated the relationship between brand stereotype and trust, whereas brand warmth in communication and trust was moderated negatively by fashion consciousness. The findings offer implications for the implementation of the green branding strategy, brand positioning, and cultivating consumers’ green awareness to improve market acceptance of upcycled fabric clothing.

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“…This research uses the Theory of Planned Behavior (TPB) to explain how student-teachers learn independently ( Tzeng et al, 2022 , p. 2). TPB was created by Ajzen (1985) and expanded in later years ( Ajzen, 1991 ; Kotahwala, 2020 ). Using the TPB as a model is a helpful way of explaining behavioral intention, which is the Theory of Reasoned Action (TRA) expanded, which reasons that any factor can indirectly influence use behavior through attitude and subjective norms ( Madden et al, 1992 ).…”

Section: Introductionmentioning

confidence: 99%

Predicting student-teacher self-directed learning using intrinsic and extrinsic factors: a Theory of Planned Behavior adoption

Sukkamart,

Pimdee,

Leekitchwatana

et al. 2023

Front. Psychol.

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IntroductionThis study set out to develop a model that illustrates the causal relationship between factors influencing Thai student-teacher self-directed learning (SDL). To achieve this, the authors analyzed and applied the Theory of Planned Behavior (TPB) to investigate the role of family support, teacher support, friend support, fellow students, and the university in influencing SDL.MethodsThe research used a sample of 468 student-teachers from five academic majors randomly selected from the King Mongkut’s Institute of Technology Ladkrabang (KMITL) Bachelor of Industrial Education Program during the 2021 academic year. The authors developed a questionnaire which was evaluated from both a panel of experts and a 30 student-teacher pilot test which found that item reliability was acceptable. LISREL 9.10 was used to analyze the data from the study’s structural equation model path analysis.ResultsThe results revealed that all the causal variables in the model positively influenced SDL, explaining the variance of influencing factors on SDL (R2) at 51%. SDL comprised five variables, when ranked in order of importance these were fellow students (FSt), teacher support (TS), family support (FS), friend support (FrS), and their university (Uni). The study also highlighted issues concerning each student-teacher’s learning time management ability and their perception of the university’s ability/willingness to allow each individual to choose their course, thus enhancing their SDL learning ability skills.DiscussionIt was speculated that some university educators even today perceive SDL as an adult education tool which they perceive is not appropriate at the university level. The authors also felt that for younger student-teachers that the COVID-19 medical emergency limited teacher/student/university interaction, thus contributing to student misconceptions about support availability. This study contributes significantly to the literature by investigating how TPB intrinsic and extrinsic factors impact a university student’s self-directed learning.

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The psychology of sustainable consumption

Cited by 4 publications

References 49 publications

Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context

Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context

The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing

Predicting student-teacher self-directed learning using intrinsic and extrinsic factors: a Theory of Planned Behavior adoption

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