Purpose Studies on textile upcycling in Africa are rare, particularly in Liberia, where extensive upcycling designs are appreciated throughout the country. This study aims to contribute to the upcycling literature from the perspective of Liberia’s fashion upcyclers by assessing their coping strategies and understanding the challenges confronting fashion upcycling in Monrovia’s four largest markets. Design/methodology/approach A fuzzy analytical hierarchy process and data envelopment analysis (DEA) models were used to assess labor input, delivery and flexibility, technological and innovation capability, financial capability, pricing of finished products, customer service and quality outputs of upcycled fashions. The fuzzy inference system model assessed upcyclers’ loaning eligibility. Findings The results highlight that Liberia’s fashion upcycling is expanding with varying innovative designs. The quality of upcycled fashions was deemed most important in the proposed AHP model. However, many upcycling businesses lack sufficient capital to make long-term investments. With the necessary investment, the innovation of these upcyclers could be a new line of fashion brands with great potential. In addition, using a fair judgment in assessing the little loaning funds available is paramount to enhancing their growth. Research limitations/implications Only 34 decision-making units were assessed. Future research could expand this scope using other models with more practical loaning strategies. Originality/value This study presents a wealth of managerial and policy implications. The proposed hybrid model is adequate for developing managerial decisions for fashion upcyclers. The proposed framework can manage ambiguity, inaccuracy and the complexity of making decisions based on numerous criteria, making it applicable in unearthing robust strategies for enhancing the fashion upcycling sectors and other industries in developing countries. In addition, the proposed fuzzy Mamdani system could also be extended to other sectors, such as agriculture, for a more transparent allocation of resources.
Considering environmental sustainability in the apparel supply chain, the aim of this manuscript is to describe the current trends, such as efficient energy consumption, reuse and recycling, green design and life cycle design, life cycle assessment, reverse logistics, green supplier, green branding, and green marketing considering clean manufacturing and green supply chain management (GSCM) practices for the green apparel supply chain. The primary focus is on the description of clean manufacturing and GSCM practices. Finally, challenges and future research directions are revealed. So, the contribution of this paper may provide equal benefits for both researchers and practitioners.
Along with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers' brand loyalty, and how moral decoupling moderates this effect. Data were collected from a survey of 427 consumers, and the hypotheses were tested by regression analysis. The empirical results show that greenwash had a negative effect on consumers' brand loyalty, the effect of which was stronger at lower levels of moral decoupling. Thus, we recommend that brands eliminate the detrimental greenwash practice and increase the transparency of their environmental performance, and that governments and environmental organizations enhance consumer education to prevent moral decoupling.
PurposeDrawing on social cognitive theory, this study aims to examine the relationship between supervisor developmental feedback and employee innovative behavior, incorporating with the mediating role of psychological safety and the moderating role of face orientation.Design/methodology/approachA survey was conducted in 15 manufacturing companies in China. The participants comprised 302 employees. Hierarchical regression analysis was used to test the hypotheses. The mediating effects and the moderated mediating effects are further examined with bias-corrected bootstrapping method.FindingsSupervisor developmental feedback has a positive effect on employee innovative behavior through psychological safety, and this mediating effect is weakened by protective face orientation (fear of losing face), while the moderating effect of acquisitive face orientation (desire to gain face) is not significant.Practical implicationsOrganizations should create a development-oriented and safe innovation atmosphere for employees. In addition, leaders should adopt differentiated feedback and communication methods according to subordinates' face orientation.Originality/valueThe study has demonstrated the positive effect of supervisor developmental feedback on employee innovative behavior, which is different from previous studies on performance feedback and leadership types. Meanwhile, this study has also explored the mediating effect of psychological safety and the moderating effect of face orientation, which provides more insights on the mechanism and boundary conditions of the effect of supervisor developmental feedback.
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