2022
DOI: 10.2991/aebmr.k.220405.288
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The Promotion Strategy of MANNER COFFEE in China

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“…Liu, Tang, and Wang proposed that Starbucks has advantages of high brand awareness and huge market share, but poor customer satisfaction and service of the individual store [7]. Congzhi Zhou raised that customer engagement plays a significant role in the expedition of MANNER COFFEE [8].…”
Section: Introductionmentioning
confidence: 99%
“…Liu, Tang, and Wang proposed that Starbucks has advantages of high brand awareness and huge market share, but poor customer satisfaction and service of the individual store [7]. Congzhi Zhou raised that customer engagement plays a significant role in the expedition of MANNER COFFEE [8].…”
Section: Introductionmentioning
confidence: 99%