The promotion of health tourism products for domestic tourists

Abstract

This study investigates the demand for travel for well‐being and enhancing health by Korean domestic tourists. The current level of health travel preferences and participation rates were examined and compared to the preference for other travel types. A questionnaire survey was conducted with 270 participants, and additional raw data from the Korean National Tourism Survey (a sample of 6,309) were incorporated. This research found that preference for health travel is comparatively high, but participation levels are low compared to other travel themes. From these results, implications for health tourism industry practitioners are suggested, and recommendations for marketing products proposed.

Cultural Connotation and Product Mapping of Health Tourism in China

“…The development of the final health tourism products should be matched with the surrounding tourism resources. The related facilities and layouts involved in the health tourism should be integrated with the surrounding ecological environment [16] [17], so that visitors will not feel awkward when they enjoy the health tourism products.…”

Healing effects from the on‐site experiences of tourists

“…In the mental health area, Gilbert and Abdullah () showed that travel, specifically vacation experiences, has a positive impact on an individual's subjective well‐being. Han et al () also argue that travel experiences have a positive impact on psychological well‐being. Lee and Jeon () found that more frequent and longer travel activities correlated with greater levels of psychological well‐being.…”

“…The study concluded that the group that enjoyed diverse experiences during a weekend trip had more positive psychological results compared with the group who did not go on a weekend trip and that depending on the experiences, emotion, cognition, and social psychological states Gilbert and Abdullah (2004) showed that travel, specifically vacation experiences, has a positive impact on an individual's subjective well-being. Han et al (2018) also argue that travel experiences have a positive impact on psychological well-being. Lee and Jeon (2005) found that more frequent and longer travel activities correlated with greater levels of psychological well-being.…”

“…The purpose of this study is to explore the travel elements that contribute to improving health by examining two 1‐day package trips in Korea (Han, Lee, & Ryu, ; Uriely, Ram, & Malach‐Pines, ). The study identifies what type of health tourism products may be attractive to which group of health tourists (Kim, Lee, & Ryu, ).…”

“…In line with this recognition, this study examined travel experiences and their healing effects on tourists (Han et al, ). Because there are few previous studies on this and related topics, the study provides a foundation for further exploration.…”