The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima, Japan

Usui, Rie; Wei, Xinyu; Funck, Carolin

doi:10.1080/13683500.2017.1372393

Cited by 30 publications

(14 citation statements)

References 2 publications

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“…Tourists can relive and review their travel-related experiences through online reviews (Filieri and McLeay, 2014). Online reviews as a new form of online word of mouth have an increasingly important position in the purchase decision-making process (Abubakar and Ilkan, 2016; Assaker and O’Connor, 2020; Kim et al, 2011; Lemon and Verhoef, 2016; Mauri and Minazzi, 2013; Usui et al, 2018), with many online consumers referring to other people's reviews before making purchase decisions (Ayeh et al, 2013; Kim et al, 2011; Lemon and Verhoef, 2016; Mauri and Minazzi, 2013; Wu et al, 2016). Electronic word-of-mouth (eWOM) “refers to any positive or negative statement made by potential, actual, or former consumers about a product or company, which is made available to a multitude of people and institutions via the Internet” (Filieri, 2015: 1262).…”

Section: Introductionmentioning

confidence: 99%

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Su¹,

Yang

Swanson

et al. 2021

Journal of Vacation Marketing

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This study explores the impact of the valence (positive/negative) and emotional intensity (strong/weak) of online reviews on potential Chinese visitors’ travel intentions and trust of a destination. An experimental design was used to test the hypotheses. Findings suggest that online review valence and emotional intensity affect travel intentions and that destination trust can partially mediate this relationship. Changes in destination trust and travel intention due to positive/negative review emotional intensity changes are not equivalent. Furthermore, online review trustworthiness moderates the valence and destination trust and travel intention relationships, but not the effect of review emotional intensity on the same outcomes.

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Section: Introductionmentioning

confidence: 99%

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Su¹,

Yang

Swanson

et al. 2021

Journal of Vacation Marketing

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“…Technological developments in promoting tourism influence people visiting a place (Wong et al, 2020). Communicating through social media can share information thoroughly without restrictions (Usui et al, 2018). Through social media, people can promote the beauty of tourism with various activities to share photos and text information to attract visitors' interest (Wu et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Social media supports tourism development in the COVID-19 normal era in Bandung

Wahyuni¹,

Purnomo²,

Fathani³

2021

Indonesian Journal of Communications Studies

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This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

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“…Some studies reported that social media is a tool for rural development (Gilbert et al, 2008). For instance, it is useful to promote peripheral areas, reach more international tourists, and change a famous domestic destination in Ōkunoshima Island in Japan into an international destination (Usui, Wei, & Funck, 2018).…”

Section: Introductionmentioning

confidence: 99%

Social Media Attributes and Sustainable Indigenous Tourism Among Mah Meri Community in Carey Island, Malaysia

Hamid¹,

Johari²,

Kunasekaran³

2021

IJARBSS

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This study aims to understand the role of social media in influencing the sustainable indigenous tourism practice. This research contributes to the scope of indigenous tourism and social media. A deductive approach is used to identify the level of the social media attributes, namely adoption, participation, interactivity and sharing. Past studies relevant to social media technology and sustainability were analysed and discussed. It is evident that the existing literature heavily supports the need for social media in tourism development. Local communities, especially the indigenous people, are urged to utilise the virtual platform to sell their tourism products. However, the unavailability of community capacity often hinders them to used social media at the desired level. Thus, a critical understanding of social media and sustainable tourism conceptualisation is highlighted to provide a holistic perspective. The construct of social media in this study shows a high level of consistency. The finding contributes to a scale development on social media and tourism from indigenous people perspectives.

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The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima, Japan

Cited by 30 publications

References 2 publications

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Social media supports tourism development in the COVID-19 normal era in Bandung

Social Media Attributes and Sustainable Indigenous Tourism Among Mah Meri Community in Carey Island, Malaysia

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