The development of tourism industry in Cameron Highlands has brought impacts directly or indirectly to the local community in general, including the minority group of indigenous people. The production of tourism and its operations are largely monopolized by the private entities. Such practices are highly focused on mass tourism, adventure tourism, and 'greenwashed' ecotourism, with many having detrimental environmental and local community consequences. The main purpose of the study is to analyse the indigenous community's perception on socio-cultural and economic impacts as a result of rural tourism development in Cameron Highlands. The research employed quantitative analysis using the stratified random sampling method in the village of Sungai Ruil and Sungai Chohong indigenous community. A total of 270 respondents were involved. Research findings showed that the development of the tourism industry has created positive impacts on these two aspects for the indigenous communities in Sungai Ruil and Sungai Chohong. The results however revealed that in comparison, the socio-cultural impacts are greater than the economic impacts. This research will educate the responsible firms on the socio-economic impacts of rural tourism development towards the indigenous community and the sustainability of these indigenous culture.
This study explores the influence of social media on the popularity of food by focusing on the type of social media used by university students. This study utilised the quantitative research method to investigate the influence of social media on the popularity of food amongst university students in Malaysia. A total of 194 responses were gathered through the field survey. Descriptive analysis and frequency analysis were generated, and the results from this study showed that majority of the students agreed that YouTube had the greatest influence in terms of the type of social media used to increase the popularity of food. Besides, the visualisation of the food product influenced their demand and product consumption.
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