The Power of Flowers: Hungarian Tourism through Indonesian Lens

Abstract

Flowers are a part of tourist attractions. The existence of gardens and flowers in a tourist spot affects the perception of visitors. This research aims to determine the perceptions and impressions of tourists from Indonesia who have visited Hungary. Data obtained from online surveys through the Whatsapp group of Indonesian students. Furthermore, the data obtained processed and counted to find out the tendency of the flowers impression to visitor. The data obtained shows that flowers have an influence on impressions for visitors in Hungary. Flowers impression correlates versus selfie activity, willingness to referral and attention to flower’s colour with lower than the given p-value of 0.05. They are 0.002 for selfie, 0.020 for willingness to referral, and 0.01 for colour intention respectively.