The power of design: How does design affect consumers’ online hotel booking?

Baek, Jooa; Ok, Chihyung

doi:10.1016/j.ijhm.2017.05.001

Cited by 63 publications

(56 citation statements)

References 78 publications

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“…The first impression of a product for a consumer is its design and the strength of the first impression of the design affects the buying decision (Baek and Michael, 2017). Mishra et al (2015) explained that after buying consumers also assess design value during consuming the product.…”

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

“…Mishra et al (2015) explained that after buying consumers also assess design value during consuming the product. Several cleared that product design is a complete summary of multiple activities in the production phase and a fundamental reason to buy and consume a product (Mishra et al, 2015;Baek and Michael, 2017). Product design is an influential strategic tool not only for brand development but also for its sustainability (Best, 2008;Brunner et al, 2008).…”

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

“…Product design is an influential strategic tool not only for brand development but also for its sustainability (Best, 2008;Brunner et al, 2008). Bloch (1995) highlighted that the design of a product provides worthwhile information to support users for the development of their initial impression toward a product (Baek and Michael, 2017).…”

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

“…There are several pieces of evidence in the literature that indicate the importance of product design and its impact on customers' reactions and loyalty (Bloch, 1995;Mishra et al, 2015;Mishra, 2016;Baek and Michael, 2017). There are different approaches are recommended to measure product design perception.…”

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

“…For instance, Bloch (1995) proposed a way to product design, suggesting a framework of customer responses based on behavioral and psychological elements. Afterward, a holistic way to design was developed as a blend of feel and look, functionality, and end consumer needs (Venkatesh and Meamber, 2006;Baek and Michael, 2017). Later, three dimensions of design namely aesthetics, functionality, and symbolism were proposed which have been extensively applied in the literature (Noble and Kumar, 2008;Homburg et al, 2015;Mishra et al, 2015;Baek and Michael, 2017).…”

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

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Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Meng

Bari

2019

Front. Psychol.

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Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories' design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random sampling approach, the present study collected 535 3D printed branded accessories users' responses through social media (WeChat). The data were analyzed through partial least squares, structural equation modeling (PLS-SEM) approach, smart PLS-3. The results reveal that two dimensions of design perception (functional and kinesthetic) have a significant impact on CBBE. However, design perception (visual) has failed to impact significantly on CBBE. The experiential value significantly mediates the relationship between all dimensions (visual, functional, and kinesthetic) of design perception and CBBE. This study concludes that experiential value/user experience is an inevitable mediator between product design perception and CBBE. The implication and limitations of this study are discussed in the last section of this study.

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Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

Section: Product Design Perception and Consumer Based Brand Equitymentioning

confidence: 99%

See 3 more Smart Citations

Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Meng

Bari

2019

Front. Psychol.

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Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China

Lin,

Ryu,

Ahn

2024

Journal of Tourism Research

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This study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word‐of‐mouth (eWOM), and museum visit intention. This research applied partial least squares‐structural equation modeling to analyze data from 316 customers who purchased the museum's random boxes. The empirical results suggest that (1) esthetics and symbolism are antecedents of attitude, pleasure, and arousal; (2) attitude toward the product mediates the effect of product design on product loyalty and museum visit intention; (3) arousal helps mediate the relationship between symbolism and repurchase intention; and (4) pleasure is an antecedent of attitude toward the product. This study provides valuable practical simplications and offers new areas for future studies.

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The Influence of Aesthetic Design of Consumption Space on Content-Posting Intention on Social Media: The Moderating Role of Aesthetic Perceptual Ability

Yang

Tang

et al. 2021

Proceedings of the Fifteenth International Conference on Management Science and Engineering Management

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The power of design: How does design affect consumers’ online hotel booking?

Cited by 63 publications

References 78 publications

Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China

The Influence of Aesthetic Design of Consumption Space on Content-Posting Intention on Social Media: The Moderating Role of Aesthetic Perceptual Ability

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