“…For instance, Bloch (1995) proposed a way to product design, suggesting a framework of customer responses based on behavioral and psychological elements. Afterward, a holistic way to design was developed as a blend of feel and look, functionality, and end consumer needs (Venkatesh and Meamber, 2006;Baek and Michael, 2017). Later, three dimensions of design namely aesthetics, functionality, and symbolism were proposed which have been extensively applied in the literature (Noble and Kumar, 2008;Homburg et al, 2015;Mishra et al, 2015;Baek and Michael, 2017).…”