Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China
Feng Lin,
Kisang Ryu,
Young‐joo Ahn
Abstract:This study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word‐of‐mouth (eWOM), and museum visit intention. This research applied partial least squares‐structural equation modeling to analyze data from 316 customers who purchased the museum's ran… Show more
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