The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate

Mendini, Monica; Peter, Paula C.; Maione, Salvatore

doi:10.1016/j.jbusres.2022.01.046

Cited by 18 publications

(10 citation statements)

References 69 publications

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“…On the contrary, Paraskevaidis and Andriotis introduced the altruistic surplus phenomenon into tourism to balance the social exchange theory's excessive emphasis on individual interests [16]. In recent years, several studies have explored other-oriented motives such as place identity [44,45], altruism [19,46], and empathy [33,47], collectively elucidating the behavior of tourists and residents in tourist destinations. Building on this foundation, this study selects three motives under the egoistic-altruistic motivation framework: personal benefits from tourism development, sympathetic understanding, and place identity as the egoistic-oriented, other-oriented, and place-oriented motives, respectively.…”

Section: The Egoistic-altruistic Motivation Framework Of Ccbmentioning

confidence: 99%

Can Positive Social Contact Encourage Residents’ Community Citizenship Behavior? The Role of Personal Benefit, Sympathetic Understanding, and Place Identity

Wang,

Wu,

et al. 2024

Behavioral Sciences

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Identified as an increasingly pivotal aspect, the benevolent extra-role characteristic of community citizenship behavior contributes to destination development efficiency and social cohesion. Based on the egoistic–altruistic motivation framework, this study investigated three motivations that propel residents to exercise community citizenship behaviors in a positive social contact context, namely self-focused, other-focused, and place-focused motivation. A conceptual model combined with positive contact, personal benefit, sympathetic understanding, place identity, and community citizenship behavior was developed and tested using partial least squares structural equation modeling (PLS-SEM) through data from 366 residents in Kaifeng, China. The findings showed that of the three motivations for community citizenship behaviors, place identity contributed the most, and personal benefits failed to predict community citizenship behaviors. Furthermore, sympathetic understanding with tourists was most fostered by residents from the perception of positive contact with tourists. These findings offer a novel theoretical framework for scholarly investigation and provide practical insights for tourism managers regarding strategies to influence residents’ community citizenship behavior.

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Section: The Egoistic-altruistic Motivation Framework Of Ccbmentioning

confidence: 99%

Can Positive Social Contact Encourage Residents’ Community Citizenship Behavior? The Role of Personal Benefit, Sympathetic Understanding, and Place Identity

Wang,

Wu,

et al. 2024

Behavioral Sciences

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“…18% of studies analysed data using methods like ANOVA, ANCOVA, MANOVA and MANCOVA. Other analytical tools used in some studies (e.g., Rosenbaum, Friman et al, 2020; Mendini et al, 2022) include mediation, moderated mediation (14%) and SEM (10%). Lastly, a few studies (10%) have employed exploratory and confirmatory factor analysis to analyse the relationship between the variables.…”

Section: The Tccm Frameworkmentioning

confidence: 99%

“…Another theory closely related to CWB is the hedonic theory. Despite being a relevant theory for CWB research, it was found to be employed only in one study (Mendini et al, 2022, p. 18) in the literature. The hedonic theory states that ‘an individual's behaviour is motivated by pursuing pleasure and avoiding pain/displeasure’.…”

Section: Future Research Directionsmentioning

confidence: 99%

Consumer well‐being—A systematic literature review and research agenda using TCCM framework

Bhardwaj,

Kalro

2023

Int J Consumer Studies

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Consumer well‐being (CWB) refers to the cognitive and emotional reactions of consumers in response to their consumption experiences. It encompasses three elements: consumer satisfaction, positive emotions and perceived quality of life. In the past few years, there has been significant research growth in the field of CWB. However, a lack of effort is observed in reviewing this emerging and evolving field of research. This review utilises the Theory–Context–Construct–Methods (TCCM) framework given by Paul and Rosado‐Serrano (2019) (International Marketing Review, 36(6), 830–858), to delve into the prominent theories, contexts (i.e., countries and industries), characteristics (major factors and variables) and methods (i.e., research designs and analysis) used in CWB research spanning over the past 24 years (1998–2022). Through a systematic analysis and synthesis of 142 articles, an overview of this research field is provided, establishing a path for future agenda within the TCCM framework. This review reveals a prevalence of single‐theory approaches, with studies primarily focusing on theories such as the self‐determination theory and the attribution theory. Furthermore, CWB research demonstrates a stronger inclination towards examining the services industry context compared to other industries covered in the literature. Additionally, the review emphasises the need for further research on countries with emerging economies. Detailed future research directions are presented.

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“…This study has been conducted in the context of Instagram, a visual social media platform with interactivity at its heart and one billion active users (Lim and Childs, 2020). According to Mendini et al (2022), Instagram is the most effective social networking platform, generating more sales and consumer engagement than any other platform. Instagram serves as a crucial tool for advertising, loyalty programs, and managing brand-customer relationships.…”

Section: Introductionmentioning

confidence: 99%

Can personalised prosocial ads be harnessed for brand equity enhancement

Rahmani¹,

Nasiri²,

Heidari³

et al. 2023

IJIMA

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Brands from various industries are partnering on social initiatives, using social media to speak out on social challenges. A prosocial ad needs to attract the audience's attention before it can have the intended impact. Since standing out in the digital environment is a constant issue for brands seeking to improve equity, marketers have employed a personalisation strategy. The highlights are: 1) this study developed and validated a comprehensive model to examine the mechanism of personalised ad impact on brand equity; 2) personalised ads were found to be a significant antecedent of brand self-expressiveness and perceived ad value; 3) brand engagement is boosted by a favourable attitude toward the ad and a high level of brand self-expressiveness; 4) customers' engagement with brand-related content on Instagram leads to higher brand equity; 5) theoretical and practical implications for how brand managers can improve brand equity employing the research model are offered.

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The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate

Cited by 18 publications

References 69 publications

Can Positive Social Contact Encourage Residents’ Community Citizenship Behavior? The Role of Personal Benefit, Sympathetic Understanding, and Place Identity

Can Positive Social Contact Encourage Residents’ Community Citizenship Behavior? The Role of Personal Benefit, Sympathetic Understanding, and Place Identity

Consumer well‐being—A systematic literature review and research agenda using TCCM framework

Can personalised prosocial ads be harnessed for brand equity enhancement

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