The potential of using script theory in consumer behaviour research

Erasmus, AC; Boshoff, Elizabeth; Rousseau, G. G.

doi:10.4314/jfecs.v30i1.52819

Cited by 21 publications

(18 citation statements)

References 12 publications

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“…Schemas provide the expectations about what kinds of behaviors will follow, relate details to a general pattern, and fill in missing information (Schank and Abelson 1977). Though quite widespread in cognitive psychology, schema theory has also been used to understand consumer behavior (Erasmus, Boshoff, and Rousseau 2002), gaming (Linderoth 2007), and pilot error (Plant and Stanton 2012). Scripts and schemas need to be coherent; this does not mean that inconsistent information will catch the attention of an individual and lead to further consideration.…”

Section: Discussionmentioning

confidence: 99%

The Power of Expectation

Pekarik

Schreiber²

2012

Curator The Museum Journal

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In 1999, the first author and his colleagues at the Smithsonian Institution published an article in Curator: The Museum Journal introducing research on the experiences visitors find satisfying in museums. Subsequent data collection has expanded on these findings, as this Research Note will elucidate. In general, the team found that experiences that visitors were looking forward to on entrance tended to have a distribution similar to that of the experiences they found satisfying on exit. The aim of this note is to present data that demonstrates this consistency, and to observe that visitors' expectations that they would have certain types of experiences upon entering a museum or exhibition were a much larger factor in determining their responses than were minor differences in museum or exhibition content or presentation. In other words, on the whole they came in knowing what experiences they expected, and they left having found them, regardless of what museum personnel presented to them inside.

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Section: Discussionmentioning

confidence: 99%

The Power of Expectation

Pekarik

Schreiber²

2012

Curator The Museum Journal

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“…As each person actively processes and interprets information in a unique way, it is important to analyze consumers' cognitive structures individually (Engel, Blackwell, & Miniard, 1995, p. 472). Any information that an individual is exposed to is organized in memory through schemata to give meaning to stimuli and to enable interpretation and comprehension of any situation as new, familiar or unique (Erasmus, Boshoff, & Rousseau, 2002). The schema concept can be seen as a theoretical representation of the cognitive structure created by past experiences (Olson, 1978).…”

Section: Schema Theory Semantic Network and Spreading Activation Nementioning

confidence: 99%

Analyzing semantic networks of pork quality by means of concept mapping

Grebitus

Bruhn

2008

Food Quality and Preference

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“…Front‐loading improves pre‐purchase performance by shifting problem solving to earlier phases in the shopping process. Front‐loading activities are “scripted behaviors” (Erasmus et al , ) encouraging simplification of complex tasks (Arnould et al , ). They are both iterative and interactive; that is, retailers and consumers alike engage in a “win–win game” by improving the overall attraction of the online grocery experience.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Household pre‐purchase practices and online grocery shopping

Kervenoael

Hallsworth

Elms

2014

J of Consumer Behaviour

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This paper explores household pre-purchase practices and their mediation by information and communications technologies (ICTs), specifically online grocery shopping. Drawing on practice theory, the impacts of ICTs on household grocery shopping behavior are conceptualized, and the concept of "front-loading" is introduced. Emerging themes generated from 31 semi-structured interviews conducted via Skype with Turkish consumers focusing on their experiences of online grocery practices are presented. To this end, the contribution of this paper is twofold. First, an understanding of the domestication of online grocery shopping and its affect on the dynamics of household decision making, information sharing, and responsibilities of tasks before the actual act of online shopping is developed. Second, how such pre-purchase practices undertaken by consumers act as a catalyst of change at the industry level is appraised.

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The potential of using script theory in consumer behaviour research

Cited by 21 publications

References 12 publications

The Power of Expectation

The Power of Expectation

Analyzing semantic networks of pork quality by means of concept mapping

Household pre‐purchase practices and online grocery shopping

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