Household pre‐purchase practices and online grocery shopping

Kervenoael, Ronan Jouan De; Hallsworth, Alan; Elms, Jonathan

doi:10.1002/cb.1484

Cited by 13 publications

(7 citation statements)

References 53 publications

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“…35 The studies covered a range of issues related to online retail of foods, from retailer perspectives [36][37][38][39] to consumer attitudes toward buying groceries online. 32,[40][41][42][43][44][45] Online food delivery services (of fast food and other ready meals) [46][47][48] also emerged as part of the typology of food vendors in the digital food environment. This includes restaurants and other vendors of ready meals that have their own smartphone applications and websites, as well as third party food delivery aggregators (such as Swiggy, Zomato, and Uber Eats).…”

Section: External Domainmentioning

confidence: 99%

“…While no studies investigated convenience in depth, the existing studies indicated that convenience in the digital food environment can be influenced by food delivery apps that reduce or eliminate time preparing and cooking food, 100,153 by the improved meal planning afforded by food recipe websites and apps, 154 and online grocery shopping. 43,44,77,112,126,145,155,156…”

Section: Affordabilitymentioning

confidence: 99%

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Mapping the digital food environment: A systematic scoping review

et al. 2021

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Food environments are directly linked to diets and health outcomes such as overweight, obesity, and noncommunicable diseases. The digitalization of food environments is becoming a central issue in public health, yet little is known about this emerging field. We performed a systematic scoping review to map the research on the digital food environment and investigate how the eight dimensions of the food environment, according to an established framework (availability, prices, vendor and product properties, marketing and regulation, accessibility, affordability, convenience, and desirability), might be shifting in the context of a digital society. We searched MEDLINE, EMBASE, Scopus, and Web of Science for studies published between 2000 and 2019, using search terms covering digital technology and food environment, which yielded 13,580 unique records. Our analysis of 357 studies shows that digitalization is taking place in all dimensions of the food environment, and enabling the emergence of new forms of buying and selling food, such as online grocery shopping and online food delivery, which may be changing availability of foods and affecting the physical distance to shops and time allocated for shopping. Systematic reviews identified indicated that digital food marketing and social media can influence food choices, preferences and consumption. Our findings suggest that digital and physical food environments are interconnected and influencing one another, but the impact of the digital on health and nutrition is yet unclear.

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Section: External Domainmentioning

confidence: 99%

Section: Affordabilitymentioning

confidence: 99%

Mapping the digital food environment: A systematic scoping review

et al. 2021

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“…Numerous studies were carried out to understand the socio-demographic profile of consumers who have adopted online grocery services (Raijas, 2002; Hansen, 2005; Clark and Wright, 2007; Ramachandran et al , 2011). The pre-purchase behavior of households was one factor that determined the use of online grocery shopping (De Kervenoael et al , 2014). Recently, Van Droogenbroeck and Van Hove (2017) studied the effect of both demographic and household characteristics on online grocery adoption.…”

Section: Literature Reviewmentioning

confidence: 99%

Online grocery retailing – exploring local grocers beliefs

Kureshi

Thomas

2019

IJRDM

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Purpose The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local grocers about online grocery retailing which would eventually translate into behavior. Factors influencing local grocers intention to participate or refusing to participate in the online grocery retailing was investigated. Design/methodology/approach In total, 20 in-depth interviews with local grocery retailers were conducted ranging from small to large sized retail stores from a city in the western part of India. The sample included two groups of local grocers – first, grocers who partnered with online retailers as suppliers. This group included those retailers who had partnered but discontinued later and second, grocers who had not partnered with online retailers. In-depth interviews with the local grocery retailers were conducted using TPB as a basis to uncover local grocers’ beliefs toward online grocery retailing and predict their behavior. Findings The outcome beliefs were classified into five broad heads – business expansion; gaining visibility and reputation; customer expectations; inventory management; and margins, costs and technical issues. The normative belief was that the actions and response to online grocery retailing would be governed by their referent group – the consumers. The main control belief was that partnering with online grocery retailing would result in loss of control regarding their business operations. Research limitations/implications The results indicated that in a country like India especially in small to medium size towns, online grocery retailers would have to think of creative ways to involve the local grocery retailers to grow their business. The local grocers due to their size were able to adapt to the requirements of their referent consumers without any additional cost. They were unlikely to give up control regarding how they run their business. The main limitation of this study was the exploratory nature of this study which makes it difficult to prioritize the importance given to each belief. The study sample was restricted to one city in India, and future studies could include other cities. Practical implications The findings have practical implications for online grocery retailers who wish to expand into emerging markets like India. It provides understanding about the local grocery retailers who were the major competitors of online grocery retailers. It provides direction to integrate and partner with the local grocers and utilize them for mutual benefits. Originality/value Given the absence of academic literature in the public domain, this study provides a platform for future studies in this area. This paper is a systematic attempt to uncover the underlying beliefs of local grocery retailers who were the key players in the grocery retailing business.

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“…The abstract screen yielded nine papers for inclusion in the review. Of the seven excluded at the abstract screen, four were excluded due to not being based in the USA or Europe (37)(38)(39)(40) and three were excluded due to not being about the topic areas of interest (41)(42)(43) .…”

Section: Framework Stage 1: Identify the Research Questionmentioning

confidence: 99%

Online grocery shopping: promise and pitfalls for healthier food and beverage purchases

Pitts¹,

Ng²,

Blitstein³

et al. 2018

Public Health Nutr.

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Objectives(i) To determine the current state of online grocery shopping, including individuals’ motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DesignPubMed, ABI/INFORM and Google Scholar were searched to identify published research.SettingTo be included, studies must have been published between 2007 and 2017 in English, based in the USA or Europe (including the UK), and focused on: (i) motivations for online grocery shopping; (ii) the cognitive/psychosocial domain; and (iii) the community or neighbourhood food environment domain.SubjectsOur search yielded twenty-four relevant papers.ResultsFindings indicate that online grocery shopping can be a double-edged sword. While it has the potential to increase healthy choices via reduced unhealthy impulse purchases, nutrition labelling strategies, and as a method to overcome food access limitations among individuals with limited access to a brick-and-mortar store, it also has the potential to increase unhealthy choices due to reasons such as consumers’ hesitance to purchase fresh produce online.ConclusionsAdditional research is needed to determine the most effective ways to positively engage customers to use online grocery shopping to make healthier choices.

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Household pre‐purchase practices and online grocery shopping

Cited by 13 publications

References 53 publications

Mapping the digital food environment: A systematic scoping review

Mapping the digital food environment: A systematic scoping review

Online grocery retailing – exploring local grocers beliefs

Online grocery shopping: promise and pitfalls for healthier food and beverage purchases

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