2020
DOI: 10.36941/ajis-2020-0065
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The Potential of Organisations’ SWOT Diagnostic Assessment

Abstract: The need to demonstrate high organisational efficiency has become central. In this context, organisational assessment becomes a critical element, although the specificities of each organisation are indisputable and have to be considered in their assessment. This paper aims to reflect on a specific type of diagnostic assessment – SWOT (Strengths, Weaknesses, Opportunities and Threats) – in its potential, implementation and limitations and, thus, to add to the analysis of organisations. For this purpose, the met… Show more

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Cited by 4 publications
(3 citation statements)
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References 27 publications
(37 reference statements)
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“…This analysis is based on the fact that an effective strategy is derived from a good alignment between the company's internal resources (strengths and weaknesses) with external or external situations (opportunities and threats). This SWOT can be used as a model in analyzing a profit-oriented and non-profit organization with the main objective of knowing the state of the organization more comprehensively (Serpa et al, 2020). SWOT analysis makes it easier for strategic managers to determine the right strategic policies for their companies.…”
Section: Strategic Managementmentioning
confidence: 99%
“…This analysis is based on the fact that an effective strategy is derived from a good alignment between the company's internal resources (strengths and weaknesses) with external or external situations (opportunities and threats). This SWOT can be used as a model in analyzing a profit-oriented and non-profit organization with the main objective of knowing the state of the organization more comprehensively (Serpa et al, 2020). SWOT analysis makes it easier for strategic managers to determine the right strategic policies for their companies.…”
Section: Strategic Managementmentioning
confidence: 99%
“…Even the assessment of organizations, applying, for example, a SWOT (Strengths, Weaknesses, Opportunities and Threats) diagnosis (Serpa, Ferreira, & José Sá, 2020), may be necessary but is not sufficient for the success of HEIs. However, if properly conducted, this analysis enables the design of the strategy and its implementation.…”
Section: Higher Education Management and Organizational Culturementioning
confidence: 99%
“…From learning about the problems, six fields were found to determine the goals together with the children's happiness for dumping litter by selecting the theoretical framework with the interest stimulation and provocation procedure. This was applied with the design guideline as shown in Table 2 (Serpa, S., et al, 2020;Saaty, T. L., 2003).…”
Section: Source: Authorsmentioning
confidence: 99%