1976
DOI: 10.1177/009207037600400203
|View full text |Cite
|
Sign up to set email alerts
|

The Portrayal of Women in Advertising: An Overlooked Area of Societal Marketing

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2000
2000
2000
2000

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
(1 citation statement)
references
References 0 publications
0
1
0
Order By: Relevance
“…Women"s groups claiming that women were portrayed in a false and discriminating fashion by the advertising industry served as the catalyst for research interest in the issue (Brown, El-Ansary, and Darsey 1976). Since the emergence of the concept of societal marketing in the 1970s, scholars from many disciplines, including marketers, sociologists, broadcast researchers, and organized feminists, have initiated studies to examine the portrayal of women in advertising.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Women"s groups claiming that women were portrayed in a false and discriminating fashion by the advertising industry served as the catalyst for research interest in the issue (Brown, El-Ansary, and Darsey 1976). Since the emergence of the concept of societal marketing in the 1970s, scholars from many disciplines, including marketers, sociologists, broadcast researchers, and organized feminists, have initiated studies to examine the portrayal of women in advertising.…”
Section: Literature Reviewmentioning
confidence: 99%