“…The women analysed in this study touch: domestic objects traditionally associated with feminine The social rank of gender indicates the relationship between men and women through their social and occupational roles. In tourism brochures men usually have the executive (instructing) role, associated with action, power and ownership, whilst women are mostly passive participants (watching, observing or just being there (Sirakaya & Sonmez, 2000), associated with availability and being owned (Selwyn, 1992;Antomarchi & de la Barre, 2010;Kinnaird & Hall, 1994, Swain, 1995. As mentioned above, Romanian women in the TV commercials are most often represented as hosts (either as tourism industry employees or local people), available to service and entertain the generally male tourist.…”