The Political Economy of Television Sports Rights

Evens, Tom; Iosifidis, Petros; Smith, Paul

doi:10.1057/9781137360342

Cited by 58 publications

(61 citation statements)

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“…Under existing business models, broadcast networks bid on rights for exclusive content, including popular sports programming (Evens et al, 2013). The amount a network bid is related to how much revenue the network can expect to receive from advertising monies as well as retransmission fees.…”

Section: Protection Of Existing Business Modelsmentioning

confidence: 99%

“…In making this argument, the present study shows how the case highlights two important features of the contemporary sports coverage rights market. First, the control of intellectual property and enforcement of copyright are vital sources of market power and corporate wealth for sports leagues and television networks, particularly when faced by potentially disruptive technological innovations and competitors (Evens, Iosifidis, & Smith, 2013). Second, Aereo is symptomatic of the legal and regulatory complications presented by new cloud-based mobile television services and storage systems, which is a phenomenon that can be observed internationally (Flew, Suzor, & Liu, 2013;Hutchins, 2016).…”

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confidence: 99%

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Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

Dittmore

Hutchins

2017

Journal of Legal Aspects of Sport

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Despite the advent of digital and mobile technologies, major leagues and television networks continue to enjoy significant control over the distribution of popular sports content. Leagues have long enjoyed an antitrust exemption via the Sports Broadcasting Act when it comes to negotiating pooled coverage rights with broadcasters. This paper argues that leagues leverage this competitive advantage to thwart technological innovation. Our case is demonstrated by an examination of how Aereo-a startup technology company sued by broadcast networks in 2013 for copyright infringement-was framed in legal debates and news media coverage. Reinforced by statements circulated in the media, the leagues filed an amicus brief supporting their broadcast partners that expressed concerns about how Aereo-style innovation would impact their business models. Drawing in related international cases, the present study shows that the control of intellectual property and enforcement of copyright are crucial sources of power in the global sports media market.

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Section: Protection Of Existing Business Modelsmentioning

confidence: 99%

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confidence: 99%

Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

Dittmore

Hutchins

2017

Journal of Legal Aspects of Sport

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“…Another significant dimension of the rights landscape identified in their overview of the political economy of television sports rights across a number of countries from Europe, Asia and North and South America, by Evens et al (2013) is that for them 'the balance between commerce and culture in sports broadcasting has shifted too far in favour of the commercial interests of dominant pay-TV broadcasters and sports organizations seeking to maximize their income form the sale of sports rights (2013: 224). They also identified two key aspects of the legal terrain on which regulatory intervention into the rights market of sport had taken place.…”

Section: The Sports Rights Market and Copyrightmentioning

confidence: 99%

Battle for control? Copyright, football and European media rights

Boyle

2015

Media, Culture & Society

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The position of copyright in the arena of sports content rights and property rights of sporting organizations is a highly contested area of legal and commercial interest in the digital age. At its core is the issue of whether copyright can be incorporated into sports rights contracts as it has been for many years. This article identifies the ramifications of this debate for the existing business models for both rights holders (Football Association (FA) Premier League, Union of European Football Associations (UEFA)) and broadcasters. Drawing on interviews with key stakeholders, this research analyses the strategic responses of pan-European broadcasters in the field, and key football content rights holders at both the national and European level. How will these developments affect both the pan-European and national markets for football rights? How does copyright law affect live and recorded games and what are the implications for the wider European audio-visual sector of changes in the rights regime for European cultural content?

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“…When we watch a film, a television broadcast, or any visual based medium, every shot in a sequence is like a sentence, every scene change begins a new paragraph, and holistically these elements form a visual grammar United States, it was seen as a threat to the event organizers. At the time, event organizers were reluctant to allow broadcasters to cover their events for fear that if their event was being broadcast, people would stay home and listen to the broadcast on the radio rather than come and attend the event in person (Evans, Iosifidis, & Smith, 2013). Due to perceived concerns over lost revenue, broadcasters were required to pay a fee to the event organizers as compensation for the potential customers who stayed home to watch the event rather than attend in person.…”

Section: Communication Based Researchmentioning

confidence: 99%

“…Plus, the broadcast was reaching an additional, much larger audience. In addition, the broadcast created a growing interest in the sport being covered (Evans et al, 2013). This was the setting for television, the visual medium, as it joined radio in producing live coverage of sporting events.…”

Section: Communication Based Researchmentioning

confidence: 99%

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors

Lynn¹

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A single study was conducted exploring perceptions of causal attributions communicated through a task performance error during a live sports broadcast. Participants were recruited from within the live broadcast sports community and causal attributions of a camera operator's performance were measured using a Multidimensional Observer Attributions for Performance Scale (MOAPS) developed by Rutherford, Harari, and Rudolph (2013). Additional scales were created to measure perceptions of importance, frequency, and future hiring recommendations. Results found that following a camera mistake in a live sports broadcast, the camera operator's relationship with the director significantly influenced future hiring recommendations and attributions of ability in certain conditions. A camera operator in a close relationship with a director was more likely to be recommended for future work compared with a camera operator in a distant relationship with a director. As expected, fatigue had no significant impact on future hiring recommendations. However, fatigue influenced attributions of luck in certain conditions. This study extended attribution theory into the area of live sports broadcasts and sports communication generally. Practical and theoretical implications of the results are discussed.

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The Political Economy of Television Sports Rights

Cited by 58 publications

References 0 publications

Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

Privilege Over Innovation: Sports Broadcasting, Mobile Television, and the Case of Aereo

Battle for control? Copyright, football and European media rights

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors

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