Information and Communication in Economics 1994
DOI: 10.1007/978-94-011-2204-7_6
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The Political Economy of Communications Research

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Cited by 6 publications
(4 citation statements)
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“…In the bitter aftermath of the Act, the Rockefeller Foundation sought to reconcile the commercial networks with the educationalists' moderate wing. The strategy hatched by the foundation's John Marshall was to commission research on listeners, with the hope that the data would convince NBC and CBS that edifying programs weren't a threat to their bottom lines (Buxton, 1994). By late 1937 Marshall's research vehicle, the Princeton Radio Research Project (PRRP), was up and running under the leadership of Paul Lazarsfeld, a gifted Austrian psychologist and future eminence in American sociology.…”
Section: Media Research Circa 1937mentioning
confidence: 99%
“…In the bitter aftermath of the Act, the Rockefeller Foundation sought to reconcile the commercial networks with the educationalists' moderate wing. The strategy hatched by the foundation's John Marshall was to commission research on listeners, with the hope that the data would convince NBC and CBS that edifying programs weren't a threat to their bottom lines (Buxton, 1994). By late 1937 Marshall's research vehicle, the Princeton Radio Research Project (PRRP), was up and running under the leadership of Paul Lazarsfeld, a gifted Austrian psychologist and future eminence in American sociology.…”
Section: Media Research Circa 1937mentioning
confidence: 99%
“…In print, Chicago Journalism Review began publishing in 1968 (Benton gave it US$2,500 [Dorfman, 1968]), followed by [More] and Washington Journalism Review (later renamed American Journalism Review ) in the 1970s. As some of these examples attest, leading foundations grew increasingly interested in media issues in this period; foundation interest, as several scholars show (e.g., Buxton, 1994), can influence the paths of media research and activism. To be sure, the majority of these organizations and projects came and went.…”
Section: The Press Council Without a Homementioning
confidence: 99%
“…The sociologists, political scientists, and psychologists who populated the public opinion field were not-most of them anyway-attracted to media questions per se. But the Rockefeller Foundation's interest in educational broadcasting, along with media firms' willingness to commission research on their audiences, meant that communication topics were prominent (Buxton 1994). When German tanks rolled into Poland in 1939, a Rockefeller-sponsored "Communications Seminar" just underway, comprised of leading public opinion researchers, recast its mission to address the international emergency .…”
Section: Us Field's Historymentioning
confidence: 99%