“…Of importance, perceived harm is unlikely to be the product of effort ful rationalization, as revealed by the time pressure manipulation (Study 1), implicit social cognition studies (Studies 2 and 3), unrelated judgments of injuries (Study 4), and perceptions of children's suffering (Study 5). Of course, effortful rationalizations exist and often do focus upon issues of harm (Haidt & Hersh, 2001;Sood & Darley, 2007), but we suggest that these justifica tions build off of initial and automatic perceptions. Analogously, moral judgments can also involve explicit reasoning (Mercier, 2011;Mercier & Sperber, 2011;Pizarro & Bloom, 2003), but this does not rule out the importance-or psychological persis tence-of intuitive perceptions of right or wrong.…”