“…In the first place, the negative connotation of placebo is derived from the chemotherapy paradigm. The use of placebo groups to search for specific, physiochemical causes and cures has been entwined with a history of political antagonism toward herbalists, quacks, and charlatans who proffered cures that were not founded upon specific, physiochemical principles (Berg, 1977;Brody, 1980, Burrow, 1977Cabot, 1906;Griggs, 1981;Houston, 1938;Roueche, 1960;Shapiro, 1960Shapiro, , 1964Shapiro, , 1968Young, 1961). The professional question for organized medicine was not whether those treatments were efficacious, but whether they involved physiochemical causes.…”