“…Researchers have identified three paradigms that explain stigmatizing attitudes about any outgroup: socio-cultural perspectives (i.e., stigmatizing attitudes develop to justify existing community injustices); motivational biases (stigmatizing attitudes develop to meet basic psychological needs); and social cognitive theories (stigmatizing attitudes are understood as knowledge structures that develop from community experience) (Corrigan, 1998;Crocker & Lutsky, 1986). Social cognitive models are especially promising because they provide a rich theoretical base, research methodology, and intervention approach for understanding and changing stigmatizing attitudes at the societal level (Augoustinos, Ahrens, & Innes, 1994;Essess, Haddock, & Zanna, 1994;Hilton & von-Hippel, 1996;Judd & Park, 1993;Krueger, 1996;Mullen, Rozell, & Johnson, 1996). Moreover, research in this area has shown that prejudicial attitudes about outgroups like mental illness relate to behavioral reactions in the community (Fiske, 1998).…”