“…As a result, it is possible that both backgrounds and targets can change in perceptual salience even if there is no corresponding change in their appearance, and thus that adaptation may modulate functionally distinct neural signals. This is also in accord with the findings that attention can have profound changes on visual salience without producing correspondingly large changes in visual appearance (Blaser, Sperling, & Lu, 1999; Carrasco, Ling, & Read, 2004; Prinzmetal, Nwachuku, Bodanski, Blumenfeld, & Shimizu, 1997), and that it might change the adaptation gain in neurons separately from the contrast gain (Rezec et al, 2004). This dissociation could allow adaptation to fulfill the potentially conflicting demands of regulating both appearance and salience—so that how “noteworthy” a stimulus appears could vary without a corresponding change in what it “looks” like.…”