“…In the emerging context, firm-related performance indicators often lack validity and reliability (Adomako, Danso, Boso, & Narteh, 2018;Frese et al, 2007) and entrepreneurship research is slowly moving from the traditional firm-related performance indicators toward need fulfillment indicators. In Tanzania, examples of different needs concern the food that small business owners can purchase and the issue of whether their access to health care has improved (Eijdenberg & Borner, 2017;Eijdenberg, Paas, & Masurel, 2017). In studies about developing economies, such indicators are also referred to as "welfare attributes," which are the resources and services that people can use to improve the quality of their lives (Charles, 2014;Kaulihowa & Adjasi, 2018;Mutua, Massimo, & Mburu, 2004;Pouw, 2008bPouw, , 2008aPouw & Elbers, 2012).…”