The Perception on Indie Films of Selected Intramuros Based Audiences

Abstract

Abstract-Stuart Hall's Reception Study Theory explains that the reader / viewer interpret the meaning of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader/ viewer. The purpose of the current research is to find out the perceptions of Intramuros based Audiences on Indie films. A total of 152 Communication students were selected through a non-probability, purposive sampling. A two part survey questionnaire was used to measure the knowledge, attitude and practices of Communication students towards independent films. Pearson Correlation and comparison of means, cross-tabulations, and frequency tables were used. Frequency distributions were used to compute their response. Readiness of the respondents to embrace this new industry has been shown in this research study.

Gay Issues and Themes in Philippine Independent and Mainstream Films

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Are Art Films Interesting? Examining the Relationship between Review Quality, Source Credibility, and Usefulness of Information on Watching Intention

“…The concept of indie film is a film created outside the main label and is not made for commercial purposes, so it appears to be free from censorship department and consumer demands (Permana et al, 2018). Because of this, indie films tend to have more daring and bolder themes, such as sexuality, murder, and religion among other controversial topics (Fuentes et al 2015). Poulaki (2014) asserted that the productions of that kind of cinematic trend have frequently been referred to as "complex narratives," a concept borrowed from literary or art criticism and narratology.…”