Are Art Films Interesting? Examining the Relationship between Review Quality, Source Credibility, and Usefulness of Information on Watching Intention

Abstract

This paper investigates review quality, source credibility, and information usefulness as antecedents of intention to watch indie films. Data were collected from respondents in Jakarta. Structural equation modeling were employed to test the proposed model. Only movie review quality significantly affected their watching intention. This study extends our understanding of this relationship by highlighting the important roles of movie review quality, source credibility, and information usefulness as antecedents of watching intention.