The Perception of Charisma from Voice: A Cross-Cultural Study

Abstract

This paper provides an overview of previous works on the acoustic parameters of charismatic voice and illustrates MASCharP, a scale for measuring the perception of charisma in voice. A study is then presented on the perception of charisma through the temporal and pitch structure of the voices of an Italian and a French politician. Results show some cultural differences in charisma perception and how acoustic features such as pitch (normal, higher, or lower) and types of pauses (short or long) can affect the Proactive-Attractive and CalmBenevolent dimensions of charisma. The same dimension of charisma can be conveyed by different acoustic correlates of voice by connecting them to the dimension of leader extraversionintroversion.

Storytelling Canvas: A Visual Framework for Developing and Delivering Resonating Stories

“…The first 'S' of the SUCCESS formula stands for 'Simplicity' and asks for the key point of the story, and if it is clearly and simply stated. And to the 'rule-of-three' that a piece of argument should be supported by three pieces of evidence as this increases the charismatic appeal of the storyteller [30]. In journalism, it is called 'the lead' and contains the most essential elements of a story, both finding the core and writing the lead are strategies for forced prioritization.…”

“…The 'U' stands for unexpectedness and aims to create curiosity and surprise in the audience by posing critical questions, breaking a pattern or creating gaps that are filled in later which enables the storyteller to take people on a journey. The first 'C' stands for 'Concreteness' which means turning something abstract into something concrete by using real examples, concrete images or analogies as well as metaphors which also evidence for a charismatic storyteller [30]. For example, by stating 'my topic is like… playing a puzzle, navigating in a labyrinth, or sailing the sea' as well as 'being an employee in my department is like… being a magician, being a fire man or being an entrepreneur'.…”

“…The benefit to sphere should explain how the idea of the story will benefit friends, peers or direct reports and how the audience can use the benefit to influence those in their sphere. The benefit to mankind should explain how the idea of the story will help humans or the planet which also called "appeal to higher ambition" in research on charisma [30]. The second element of a good finish is the 'Call to action'.…”

Building a Database of Political Speech

“…Biadsy et al [3] report no significant difference in the perception of charisma by raters from America, Palestine, and Sweden. However, D'Errico et al [5] demonstrate a difference in the perception of French and Italian listeners. Though the majority of raters in this work are native English speakers, a cultural divide still exists between the American and Irish raters.…”

“…Request permissions from permissions@acm.org. AVEC '14, November 7, 2014 number of studies have explored prosodic patterns in political speech [14,5,17]. Rosenberg et al [14] find significant correlations between charisma and a number of prosodic features.…”