The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box

Pasricha, Palvi; Nivedhitha, K.S.; Raghuvanshi, Juhi

doi:10.1016/j.jbusres.2023.113809

Cited by 13 publications

(20 citation statements)

References 150 publications

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“…CSR activities can create distinctiveness for an organization (Glavas & Godwin, 2013), enabling customers to achieve their selfesteem and feel proud when they link with a socially responsible organization (Dutton et al, 1994). Furthermore, an organization's CSR engagement stimulates employees' organizational pride by enhancing its prestige, which can fulfill employees' needs for self-distinctiveness and self-esteem (Pasricha et al, 2023;Skudiene & Auruskeviciene, 2012). Similarly, a green hotel's environmental CSR initiatives may contribute to developing a distinctive and reputable green image, enhancing customers' feelings of pride (i.e., green hotel pride).…”

Section: The Relationships Between Environmental Csr Gpv and Green Ho...mentioning

confidence: 99%

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

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Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID‐19 crisis has driven people to further acknowledge the importance of the ecosystem. This study aims to examine how hotels' environmental corporate social responsibility (CSR) affects customers' green word‐of‐mouth (WOM). Structural equation modeling was employed to analyze data from an online survey of 749 Chinese respondents. The findings reveal that hotels' environmental CSR indirectly enhances customers' green WOM intention via green perceived value (i.e., cognitive route) and green hotel pride (i.e., emotional route). Furthermore, the indirect effects of hotels' environmental CSR on customers' green WOM are more substantial for hotels with higher star ratings. These findings offer valuable insights for hoteliers to develop genuine environmentally responsible initiatives that can generate positive customer responses.

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Section: The Relationships Between Environmental Csr Gpv and Green Ho...mentioning

confidence: 99%

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…Afridi et al (2020) explored the link between perceived CSR and innovative work behavior and introduced attitude-related factors (authenticity and employee volunteerism) as moderators. Pasricha et al (2023) explored the relationship between perceived CSR and employee innovative behavior and introduced organizational pride as a mediator of this relationship. These studies raise interesting questions about the employee attitudes that may be underpinning the relationship between perceived CSR and employee behavior, which could deepen the micro understanding of CSR (Gullifor et al, 2023;Zhao et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Social exchange theory has emerged as an important perspective in the micro-CSR research to understand how social exchanges shape the relationship between employees and their organizations (Mohammed et al, 2022;Zhao et al, 2022). According to social exchange theory, attitude-related factors may mediate the relationship between perceived CSR and employee behaviors (Pasricha et al, 2023). In their meta-analysis, Zhao et al (2022) demonstrated the mediating role of organizational trust, organizational justice, and organizational identification in the relationship between perceived CSR and employee behaviors, in line with social exchange theory.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, in recent years, there has been a growing shift from examining macro-CSR outcomes to examining micro-CSR outcomes. An increasing number of scholars have attempted to obtain the micro understanding of CSR by exploring the effects of perceived CSR on employee outcomes (Kim and Kim, 2021;Pasricha et al, 2023;Gullifor et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…Previous studies on micro-CSR outcomes have focused mainly on the link between perceived CSR and various employee behaviors, such as voluntary pro-environmental behavior (Raza et al, 2021), innovative behavior (Pasricha et al, 2023), and organizational citizenship behavior (Li and Chen, 2023). However, job performance, a crucial achievement-related behavior that generates value for firms (L opez-Cabarcos et al, 2022), has not been examined as an outcome of perceived CSR.…”

Section: Introductionmentioning

confidence: 99%

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Micro understanding of the macro: employee perception, corporate social responsibility and job performance

Wang,

Zhang,

et al. 2024

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PurposeThis study was aimed at obtaining a micro understanding of corporate social responsibility (CSR) by investigating the effect of perceived CSR on job performance. Especially, an attempt is made to explore the mediating role of perceived organizational support and the moderating role of collectivism on the relationship between perceived CSR and job performance.Design/methodology/approachThis study collected questionnaire data from 219 employees of Chinese manufacturing firms, then used hierarchical multiple regression analysis to test our theoretical model.FindingsOur empirical results demonstrate that perceived internal and perceived external CSR are positively associated with job performance. In addition, perceived organizational support mediates the relationship between perceived CSR and job performance, and collectivism positively moderates the relationship between perceived external CSR and perceived organizational support.Practical implicationsThis study highlights the importance of adopting various strategies to conduct CSR practices, enhancing perceived organizational support and leveraging employee collectivism, which would be beneficial to improve job performance.Originality/valueThis study reveals employees’ underlying attitudes and behaviors responses to perceived CSR, thereby deepening the micro understanding of CSR. In addition, it extends the literature on social exchange theory by dividing perceived CSR into perceived internal and perceived external CSR and exploring their separate effects on job performance. Moreover, the study reveals the mediating role of perceived organizational support and the moderating role of collectivism, enriching the knowledge based on social exchange theory.

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Conformity or differentiation: How corporate social responsibility affects employee behaviour in China

Zhang,

Li,

et al. 2024

Corp Soc Responsibility Env

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In reality, not all enterprises pursue the same or similar corporate social responsibility practices. The effects produced by enterprises fulfilling the identical corporate social responsibility are not always the same. Based on the social identity theory and social exchange theory, this paper discusses the impact of corporate social responsibility on employee behaviour, so as to clarify the deep‐rooted motivations and effects of enterprises' choice of different social responsibility strategies under Chinese unique institutional contexts. By adopting a quantitative approach, this paper finds that corporate social responsibility positively predicts employee behaviour, and that different types of corporate social responsibility have different effects. In addition, this paper finds that employee organisational commitment mediates the relationship between corporate social responsibility and employee behaviour. Consistent corporate social responsibility mainly affects employees' in‐role behaviour primarily through normative commitment, and differentiated corporate social responsibility mainly affects employees' extra‐role behaviour through affective commitment. The theoretical and practical implications of these findings are discussed.

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The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box

Cited by 13 publications

References 150 publications

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Micro understanding of the macro: employee perception, corporate social responsibility and job performance

Conformity or differentiation: How corporate social responsibility affects employee behaviour in China

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