“…Social information is not presented as information about abiding, but about violating a rule. In multiple contexts, framing has been demonstrated to be powerful (De Dreu and McCusker 1997, Kahneman and Tversky 2000, Hargreaves Heap, Rojo Arjona et al 2014, Engel and Reuben 2015, Banerjee 2016, Crawford 2018. When informed about the frequency of rule violation, participants might be led to reason: apparently this rule is eroding.…”